Marketing Merge Network

Wouldn’t it be nice to be attracting your target market to you instead of chasing prospects in the hopes they will join your network marketing opportunity?

Typically, when you get started in network marketing the first thing you are taught is to make a list of everybody you know and approach them about your business opportunity.

What happens after you run out of people to talk to?

You are taught to cold call prospects in person and on the telephone or to purchase business opportunity leads.

These strategies all center on chasing prospects.

You are looking for prospects who might be interested in your business opportunity and are running after them hoping you can catch them at the right time when they will be ready to join.

In her book The Renegade Network Marketer, Ann Sieg offers an alternative method of prospecting. Her method involves attracting your target market.

Ann Sieg is asking - What is Your target market?

Your target market is the people who are interested in and actually purchase what it is you offer.

If you offer life insurance, your target market might be people who are raising a family and looking for ways to protect them. These people are actively researching life insurance policies. When they find the right one, they will buy.

According to Ann Sieg the main problem with most of the recruiting methods network marketers are taught is that they rely more on “luck” than on identifying the best target market.

Prospecting is a Numbers Game

The traditional network marketing strategies use a randomized approach, calling on everyone you meet hoping that you’ll eventually find someone who is actually interested in what you have to offer.

This is a very time consuming process.

If only 1 out of every 100 people you approach is interested in what you have to offer, you are going to have to approach a lot of people in order to make any money.

Let’s say you make $100 whenever you sponsor a new representative and they make their minimum purchase order.

If you’re only talking to 2 people a day, you would only recruit 1 distributor every three months. That’s an average of about $33 a month. Your business expenses are likely to be about $100 to $200 a month, so you are losing money.

Most network marketers simply cannot sponsor enough people to make a living. They can’t get the numbers to work in their favor using hit and miss recruiting methods.

Shrink Your Target Market and Your Numbers Expand

Let’s suppose that because you decide to go after prospects who are actually “targets” for what you are promoting, you now sign up 3 out of every 10 people you talk to into your network marketing business.

If you are talking to 2 people a day, even if you took 2 days off, that would be 10 people every week. That means you would be recruiting 3 people a week. That would be 12 recruits a month into your network marketing organization.

If you were recruiting 12 new recruits every single month, you would likely be one of the top recruiters in most network marketing companies.

It’s simply a numbers game says Ann Sieg. If you chase prospects, you will have to chase a lot of them to catch one that will join your network marketing business.

If you target prospects, you will only have to target a few of them before you land on some that will join your business.

You can either continue to chase prospects or you can start having prospects chase you an turn your network marketing business around like Ann Sieg did.

The choice is yours.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.