The Renegade Network Marketer by Ann Sieg reveals a step-by-step strategy to build your network marketing business using the internet attraction marketing business model. This business model focuses on drawing prospects into your marketing funnel using various forms of internet marketing.
Most distributors find that network marketing programs often place a huge emphasis on the product or compensation plan. After years of struggle in the network marketing industry, Ann learned that the product and compensation plan were NOT the most important elements of success.
So if the product and compensation plan aren’t the most important elements of success what is?
It is effective sales and marketing.
Ann Sieg’s Most Important Elements for Success: Effective Sales and Marketing
You take two distributors. They are both in the same company with the same compensation plan. One rockets to the top. The other struggles to come up with the money to maintain the product auto-ship.
What’s the difference? The first distributor has learned to effectively sell and market better than the second distributor.
Customer Focused Sales and Marketing
Most distributors focus on their network marketing company and their opportunity. However, what they fail to realize is that the prospect doesn’t care about the company and opportunity.
Ann Sieg reveals in The Renegade Network Marketer book that the prospect only cares about his personal need or problem.
Therefore if you are going to be successful at getting the prospect to become a customer or a distributor, you must focus on what the prospect wants and not what you want.
So what is it the prospect wants?
The prospect wants information that will solve his or her problem.
If the prospect is having health challenges, the prospect wants information on how to correct those health challenges.
If the prospect has challenges storing food, the prospect wants information on how to correct these storage challenges.
If the prospect is struggling with paying the bills, the prospect wants information on how to make enough money to pay the bills.
Attracting Qualified Leads
The challenge that drives the most distributors out of the network marketing industry is the challenge of finding enough qualified prospects to talk to on a regular basis.
A qualified prospect or lead is one who is actually interested in the products and business opportunity.
One of the main reasons so many distributors struggle with this area is because most network marketing companies teach strategies that force the distributor to go out and get new business cold calling.
Cold calling refers to making a sales pitch to someone who not only was not expecting your call, but has in no way indicated an interest in the product or service for sale.
The easiest customer to sell something to is a customer who actually comes to you already looking to buy.
Ann Sieg learned that by developing a system which attracts customers to her, ready to buy, she was able to recruit a lot more people, make a lot more money and help her teammates do the same.
Be a Solutions Provider Not a Product Provider
Many distributors in the network marketing industry simply don’t understand what their true product is.
Most distributors believe their product is their company’s product line or their business opportunity.
Not according to Ann Sieg.
Your product is actually a solution to someone’s problem and the people who learn this concept thrive in the recruiting process.
People don’t join your network marketing company because they want to be a “network marketer” when they grow up. They join your network marketing company as a solution to a problem that typically deals with needing more money or more time freedom.
Once you understand that the solution is what people are looking for, you will know how to sell your “true” product which is yourself and how you can help them get what it is they are looking for.
Information Products Train Your Team Before They Join!
If you want someone to join you in your network marketing business, teach them your solution first. This is done by offering an information product.
By offering a quality information product, Ann Sieg was able to teach her prospects how to build a network marketing business even before the prospects joined her as distributors. As a result, the prospects sold themselves on the business opportunity and when they joined, they went to work and produced.
By following the principles found in The Renegade Network Marketing System , Ann Sieg was able to go from struggling distributor to one of the top distributors in her company and was able to teach her team how to duplicate her success.
Now you can also duplicate her success by simply purchasing and applying the strategies outlined in The Renegade Network Marketer.