Mike Dillard and Black Belt Recruiting: No Get Rich Quick Scheme
Monday, September 8, 2008 at 07:49PM Mike Dillard’s message in Black Belt Recruiting is build your business on a solid foundation, not as a get rich quick 
scheme. It’s a message that a lot of network marketers hear, but don’t necessarily put into practice.
Part of the proof is that many network marketers feel the need to hard sell their opportunity to prospects. But Dillard’s Black Belt Recruiting says pumping up your business opportunity is bad business.
The hard sell, hitting the emotional hot buttons of a prospect with dreams of instant riches, is a technique that has been part of the network marketing image. It’s a holdover from the old MLM days. It’s Cousin Jim going to Uncle John and trying to get him on board with his business opportunity. You know the one, fast riches, easy money and no hard work.
That’s not what’s taught in Black Belt Recruiting.
Recruit a Lot of People and Make Sales but…
Pumping up the hype of an opportunity and the whole get rich quick idea is not the stuff that builds businesses on solid foundations says Mike Dillard.
In fact, he says “If you ‘sell’ someone on getting started and buying into your opportunity through persuasive conversational and closing sales techniques that pump them up emotionally, and target their ‘hot buttons’, then yes, you will recruit a lot of people and make sales. But….”
It’s really amateurish. Hard sell pumping is what newbies do in network marketing because they were hard sold themselves.
Their eagerness and zeal out strip their experience in the business. Pumping is what people do before they understand Black Belt Recruiting .
Going Ten Rounds in Network Marketing
Black Belt Recruiting makes the disadvantages of this type of get rich quick recruiting obvious. You get a lot of first round 
excitement, but when the round two bell rings people who have been recruited this way stay outside the ring.
Their initial excitement fades and they return to their previous lives. Yet, unfortunately, this type of recruiting is what most network marketers use.
The lesson in Black Belt Recruiting is to avoid prospecting this way. It’s bad for the industry, and it’s bad for your network marketing business.
Even though you may get some short term success, in the long run you’ll lose ground. In Mike Dillard’s words “(the) emotional state wears off, whether it’s a day or week later “buyer’s remorse” sets in. That remorse translates to bad feelings.
Recruiting is about Educating Your Prospects
Black Belt Recruiting provides an alternative to playing on your prospects’ emotions. Instead, educate prospects about your opportunity and how it provides solutions to their current challenges. What you have to offer is something that can improve their life.
Avoid the sugar coating, leave that for breakfast cereal. Let the prospect know both the upside of the business and the work involved.
When you use Black Belt Recruiting as a model in your sponsoring methods, you leave the hype behind. Selling takes on new dimensions when you lead prospects through a process that shows them benefit. You don’t have to hammer them on their heads.
If you lose the hype, you’ll be building your business on a solid foundation. A Black Belt Recruiting foundation.
To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.
Reader Comments (6)
I can definitely relate to the foundational aspect of building a business,being a Martial Artist myself I was taught from the very beginning of my Martial Arts career that if you build upon a strong foundation of stances,blocking,punching,and kicking techniques that the advanced stuff will easily fall into place.You can't build anything without a strong foundation.
Mike Dillards Black Belt Recruiting has showed me that by being honest and real with your prospects about your business opportunities is the best way to build a solid network marketing foundation,Mark Wiesers advice on overcoming your fears when following up with prospects over the phone was very insightful as well.
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