Blogs Course 5 Posted in Marketing Merge Tutorial Area

Last Thursday, April 3rd, we did Blog Course 5, but we had a challenge with the Webinar tool so I ended up going over "blog strategy topics" on the conference line, and was not able to record the event.
 
We have now recorded and posted Blog Course 5, where I visually cover the following topics on continuing to set up the structure of your Blog. 
 
1. How to Link a Graphic Image (either using embedded code or just a regular image)
 
This is useful if you want to have a banner on your blog, or any image that links to another site or lead capture page.
 
2. Creating a Header at your blog. 
 
A header is an image, video, or introduction text that is 'fixed' at the top of a page at your blog.
 
3. RSS, which stands for Really Simple Syndication
 
Your blog allows you to have RSS, which means people who visit your blog who subscribe to your RSS feed can view your blog posts automatically.  There are many different ways RSS can be used.  I discuss this and show you how to make sure you have the RSS on your blog.
 
The above topics are in the first tutorial of Blog Course 5.  We called it "Blog Course 5, Part I) and you can find it in your Social Marketing tutorial area, under Blogs.
 
I decided to break this course up into 2 parts because the first items above turned out to be more laborious than expected.  If you already know how to do these items above you can skip over that section of the course and move right into Blog Course 5, Part II, which I'll post soon.
 
Blog Course 5, Part II will cover:
 
1. Blog Identity and Organization Your Message
 
This is probably the single most important area to focus on at this stage of your blog development (after going through course 1-4). 
 
2. How to see how much traffic you're getting to your blog and where it's coming from (in case you didn't find this on your own).
 
I'll let you know when this is posted as well.
 
The big tutorial to look for will be a recording of the same topics we covered on last Saturday's conference call on marketing.  It's going to help you see how to take the content you have with your blog and anything else you've created and tie it together for massive results.  I'll let you know when that's posted.
 
Remember, these Blogging Courses are all archived so you can move forward at your own pace.  If you're moving quickly, simply continue building out your content foundation.
 
Log into your training area at http://www.MarketingMerge.com
 
Partners in success,
Mike Klingler
 
P.S. Note that we've added a number of tutorials recently on how to hire freelance writers.  I think this is something everyone should test out, although it is completely optional.  You'll find these tutorials at the Social Marketing page as well in your back office.
 
P.S.S. If you referred others to Squarespace to get a blog you should receive your referral commissions this month.