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« Get More Prospects & Upgrades from What You Already Have in Place | Main | Riding the Wave of Renegade University Events »
Wednesday
16Apr2008

Generate More Prospects & Upgrades by Leveraging the Components and Marketing You Already Have in Place (Like Tonight's Webinar Event)

The information I share below will only be understood by those who are following through on the work.  These are the kind of tips that make the work you've been doing pay off... this is the little stuff that makes big stuff come out of what you've started.

Live events can be one of the most valuable and effective ways to connect with your prospects and lists.

Are you properly leveraging events to get 'passive non-responsive prospects' like those on one of your lists to step up and take notice of you and your offers?

You may have a list from the 7 Great Lies of Network Marketing that's just sitting quietly... or a list from Magnetic Sponsoring... or Renegade University... or anything else.

And your blog and internet content...do you go back to it and post new information (like about an event like tonight's).  If you're not doing these things you've wasted all your previous work.  The good news is it's still there waiting for you to add some fuel.

Today's focus is 'how to leverage your lists, no matter how small they may be presently,' to get the most from the live events we hold for prospects.

If you do this you will see a lot more prospects cropping up, coming to you, seeing you as a true guide they want to follow and buy from.  You'll increase your list count, the quality of prospects you have, and your cash-flow.

Here's another simple piece of the equation to better use what you already have in place...

Ideally, you would promote an event like tonight's by email to your list(s) like this...

  • Announce the event about a week before
  • Announce the event again about 3 days before
  • Send a reminder to the event and keep in mind many people didn't see your first two emails
  • Send one more reminder the day of the event
  • The day after the event, send your thoughts on the event or let them know where they can catch the recording
  • (Optional):  Create follow-up content from the event to reiterate what was covered for ongoing emails.

You should also announce this on your blog.  Perhaps use some of the emails (like the first one) to tickle their interest and get them to click on a link that will take them to your article about the event... this gets them to your blog where you strengthen the relationship and expose them to other information.   

I am not always able to promote an event in this exact sequence and structure described above, but it's something I try to implement each time.  Many people need to see something more than once to act on it.  A lot of people won't see the first email at all.

You may think this is overkill and that you'll be annoying the people on your list.  But live events are perceived as very high value, so you want to flaunt it... you want to share it... you want to attach yourself to this value and take advantage of them as much as possible.

Any opinions, ideas, or follow-up discussions related to the subject matter of an event that you can add before or particularly after an event is going to give you tremendous mileage as well.

Here is an example of what you could write to promote tonight's (Thursday's) event.

Hi,

In case you didn't see the last announcement, I wanted to make sure you knew we're having a Live Webinar this evening that could help you tremendously with your business.

Have you been wanting to learn Internet marketing?  Have you heard a lot about how to attract prospects to your business?

We'll be going over the Renegade University system this evening, and discussing how to use it to start generating your own prospects, while learning Internet marketing in a very non-threatening way.

Register for this event below…

This is for tonight, Thursday evening, April 17th @ 6:30 pm PST

(West Coast Time, Portland, OR, USA)

To see what time this will be in your part of the world go to either of these two resources:

http://www.timeanddate.com/worldclock/converter.html

Or,

http://www.timezonecheck.com

We'll be walking you through the free Renegade University system and discussing how to...

- Attract Your Own Prospects
- Generate Cash-flow to Sustain Your Current Business
- Start Doing Internet Attraction Marketing for Your Business

Don’t Have a Renegade University Account?

If you're not registered with Renegade University (free) contact the person who referred you to this event for their referral link. 

You can attend the Live event without a membership, but it will be more helpful if you have a Renegade University account.

Recommended Before the Event Begins…

It's recommended that you log into your Renegade University account so you can follow along with me, step-by-step.  If you have an account, you will log in before the event starts at www.MarketingMerge.com (click on Renegade University Login). 

You can have your login details emailed to you from there if you forgot them.

If you don’t have a Renegade University account you can get one within seconds.  Again, just as the person who referred you here for their referral link.

Be sure to have two windows open during the event to follow along…

You'll want to have two windows open on your computer so you can watch my computer screen during the Webinar as you follow along with a 2nd window open. 

The 2nd window will allow you to move around within your own Renegade University account while the 1st window allows you to see what I'm showing you on my screen.

If you're not sure how to have two windows open at the same time, watch the short training tutorial before tonight’s Webinar, found in your Renegade University back office before tonight’s Webinar, on the Step 2 page (where it says, "If you're a novice on the computer...")

Join us on this event and start using the Internet and the powerful resources available to build your business in a more realistic and sensible way.

Register for this event here or go to:

https://www1.gotomeeting.com/register/760196890