Important! Don't Use Duplicate Content (Inluding My Content) On the Net - Clarification on What Content You Can Use & How in Your Marketing
Friday, April 4, 2008 at 12:59PM It's extremely important that you do NOT use content I've created on the Internet EVER.
This will penalize you on the search engines. If you have already done this it's early enough to correct it.
Using My Content in Your Emails...
You CAN use my Renegade University emails to create your own emails for your prospects.
If you're using sentences or paragraphs of it word-for-word, I suggest you quote me, since your prospects may have already seen that email from me. This is something you always want to do if you ever quote or refer to anyone's writing word-for-word.
If you're using my emails in this way, be straight forward about it and don't try to pass it off as if it were your own (if any part of it is word-for-word). It's not that I'm overly protective of my content... it's just good practice and it won't come off right if your prospects know I had originally written it (unless you state so).
If you use word-for-word elements in your emails, you are doing it for the purpose of simply reminding your prospects of a topic or event, or to highlight something you felt was important... or "just making sure they saw it."
Sending emails to your prospects is key to your success and if writing is a challenge (time wise or otherwise) I suggest this as a solution for you.
But using content I've created (even for the University) word-for-word in your Internet Marketing will penalize you with the search engines if you post it on a blog, Hub Page, Squidoo, etc.
What To Do If You Have Duplicate Content Already
If you have taken Internet content that I have (or from elsewhere) on the net and used it word-for-word I suggest you go back and change the wording significantly to differentiate the content from mine. Otherwise you're not going to benefit from your marketing.
What If It's Just a Paragraph--Do the Search Engines Penalize Me Then?
If your article is large enough with plenty of 'fresh new' content, and you are simply quoting a short paragraph you found (or you are referring to it in your article in some way), you're not going to be penalized.
But you still want to make it a habit of linking to the original article or page where you found the content (this benefits you with the search engines when they see you linking to other sites, particularly those with a lot of traffic or that discuss topics similar to yours).
More Clarification on HOW to Use My Content in Your Emails:
Following the suggestions above you can create your own emails out of the content I have emailed Renegade University members on training topics, events and other tips. You can then link your email (or refer to web sites you have out there such as your Blog, Hub Pages, Squidoo, etc). This drives more traffic to your Internet content and the search engines, as well as the social sites reward you for that.
Doing this also strengthen your relationship with your prospects significantly. You want to do this even if you have one person on your list. You have to start somewhere.... we all started there.
About the Challenge of Creating Content and the Challenge of Business in General...
First of all give yourself time and be reasonable about what you can accomplish based on your schedule. If you're a single mom with 3 kids and two jobs, it's going to take longer to work through this, vs. if you're retired and have 8 hours a day to get started. But here's what you want to remember. There is NO single better way to attract your life goals than right now on the Internet.
I am certain that there has ever been a time like this in the history of our culture where such a large number of people with difficult schedules and no extra income to invest could start a successful business in reality. It's because of the Internet's recent evolution where that every day people can create content online without highly evolved technical skill sets... so hold this in your mind and do what's necessary to seize this however you can, starting from where you're at.
It's still business and it's still going to be a lot of work.
You will never escape that. But this, without question, provides the most flexibility and the most leverage. Hold that in the front of your mind and get 'er done, starting from where you're at. It's how you'll get the life you deserve. There's no other way around it.
Hire Writers to Save Loads of Time...
Remember, you can Hire Writers to Create Internet Marketing Content for you... then you can turn their article into several articles by changing the wording (just be sure to change it significantly, using the original as your outline).
Featured Announcement and Links:
New Feature! You can now change your Username at Marketing Merge - Professional
About Last Night's Blogging Course 5 & Next Blog Course
The 7 Great Lies Controversy: What They're Saying About Ann Sieg Now & Why You Should Care
New Feature! You can now post your own video at the University so Your Prospects See YOU there!
Mike Klingler | Comments Off |