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Internet Network Marketing: Improving Your SEO with Wise Anchor Text

Once you have created some Internet content you want to make slight adjustments to keep improving your results to generate more and more leads on a steady basis. 
 
Most likely you've just started this process and you're wondering where you can improve.  I'll show you one very big area you can improve on today. 
 
Commit to constant and never-ending improvement and you'll have 30+ leads coming in a day (and a lot of cash-flow) for whatever target market you want.  You'll write your own ticket in any business if you see this process through.
 
If you've created a Squidoo Lens, Hub Page, Blog, Article, Site, or ANY Internet content at all, and you've watched the Phase II tutorial on how to use anchor text to improve your search engine rankings, this email will help you improve your results significantly... with only a slight adjustment to the way you use anchor text.
 
Are You Brand New or Haven't Created Internet Content Yet?
 
If you're brand new to Marketing Merge and the Renegade Professional level you can disregard this message. 
 
Your next step is to take just a couple hours and start building your first Internet content that will position you to start attracting prospects for the first time.  Always connect with your guide if you have questions on your next step.  To find your guide, log into your Professional account and click on the icon, 'Go Back to School.'
 
The Biggest Improvement Members Can Make...
 
I'm always looking through member's content to see where I might improve or add to the training tutorials.
 
One thing I caught recently is that many of you are linking directly to your lead capture pages for Renegade University, The Renegade Network Marketer, Building on a Budget, Magnetic Sponsoring, SBI, and a long list of other affiliate products.
 
That's great that you're putting those links in front of your audience, but here's a tip that will significantly increase the number of leads you generate from your current efforts.
 
1. Create an Internet page (like a Squidoo, Hub, Blog post, or site page, whichever) that gives an overview of each of these affiliate products you're referring to. 
 
2. Give a review of that affiliate product on that page you create (like a review on Renegade University, Renegade Professional, Renegade Network Marketer, Renegade System, Magnetic Sponsoring, SBI, etc). 
 
3. On this review page you'll of course want to link directly to your affiliate links.
 
4. Now, go back through all your content at your Squidoo, Blog, Ezinearticle, etc... and look for where you may have linked to an affiliate link (like Renegade Network Marketer, University, Renegade System, Magnetic Sponsoring, Building on a Budget, etc)... and link to the review page instead.
 
Why?
 
Because as we've covered in the Phase II tutorial intro class, every link is a vote in the eyes of the search engines like Google.  So you want to create a lot of incoming links to your own content. 
 
If you don't do what I'm suggesting here, and you link to your Renegade affiliate page (for example) without first linking to a page that reviews the Renegade, you aren't giving your own content a vote.  You won't have a page that can come up on the search engines for that search term and you're totally missing the boat (and the point) to the goal here.
 
But if you link 'Renegade Network Marketer' to a review page that you've created about The Renegade Network Marketer, you now have a better chance of coming up on the search engines when people search for Renegade Network Marketer (in this example).
 
And it's not just about the search engines.  Content on Hub pages and Squidoo or Ezinearticles can attract traffic and leads from other sources as well.
 
Let me repeat the goal here this way:
 
When you're linking to things, make sure you find every opportunity to link to your own stuff!
 
You may have to create some short and sweet review in order to accomplish that.  You can always come back and make it better later.  But at least start creating links to your own stuff (about Renegade University, Renegade Network Marketer, Building on a Budget, etc).
 
In fact, you should have a review page on people too.  So in your writing when you use the words Ann Sieg, link it to a review page you have on her.  And so on and so on.  This is what I mean when I say build a web of content.
 
Do this and you'll start generating a ton of leads. 
 
Important...
 
But do it outside of just Renegade, Ann Sieg, Building on a Budget, etc. 
 
Another example:
 
If you referred to a book in an article and linked to an Amazon book... you could instead link to a VERY short and sweet overview about the book, which then links to the Amazon link where they can buy the book.
 
Now when people search for that book there's a good chance you'll come up on the search engines?
 
Let's say that book was 'Your First Year in Network Marketing,' by Mark Yarnell, which is highly searched.  How beneficial would it be to be coming up on the search engines when search for this (or the hundreds of other books your target market is searching for?) 
 
If you only had linked to the Amazon link without first creating some content to link to, you'd be missing all those leads you can generate.
 
When you build out your web of content look at what you've already created.  Look at what you can create next based on what you've already written about.
 
For example, another top search phrase is 'Network Marketing books.'  Look for places in your already existing content to 'plant' these kinds of terms into.  Then create a page about 'Network Marketing books' in this example.  Then whenever you're creating new content going forward and you see a chance to use that term 'network marketing books' link it to that page so it has a great chance of coming up.
 
There are tens of thousands of things you can do this with.  And this applies to any target market, not just network marketing.  I just used those examples.
 
I'll do a tutorial on this coming up. 
 
By the way, another good tool you can use in addition to Good Key Words (that may even be easier) when seeing what key words might be the best to target is:  http://www.freekeywords.wordtracker.com
 
You can type in a key word and quickly see how popular it is.  This helps determine which key words might be best to go after next.  It may also show you why you may be coming up on search engines but not getting any traffic yet. 
 
There are benefits to starting with low ranking words that few people type in just to get on the radar with Google and Yahoo.  But once you come up on the search engines for those you want to quickly move onto going for more competitive words.  You'll have content already in place to create incoming links to do that.
 
Use the free tool above to help you identify where to focus next. 
 
The above information is moving you into more intermediate training.  This is where you can really start creating results.
 
Partners in success,
Mike Klingler
 
P.S.  I’m not sure if you noticed but you can now add links inside your University to Internet content you created.  You can do this from your Edit Profile area in the Professional back office.  You can link to your Blog, Squidoo, Hub Page, video, etc.  This is powerful because it shows your prospects that you have value to offer… that’s the fundamental basis for attracting them to you.  A tutorial is coming out on this soon but you can use it now.  See Edit Profile section.
 
Check it out now by logging into your account at www.MarketingMerge.com
 
P.S.S. If you are new I'd like to repeat that you simply need to start at the beginning in your Professional back office.  Within hours you'll be completing your own Internet content and you’ll be right here improving upon what you already have!

Posted on Tuesday, May 13, 2008 at 12:06PM by Registered CommenterMike Klingler | CommentsPost a Comment

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