I just wanted to share something pretty huge that's coming up...
I also have some updates and a message for those of you at the various stages of setting up your ‘attraction marketing’ content—like if you’re stuck anywhere in the process, for example.
A Formula for Creating Attractive Content
I've been working on a training series that I believe will have a profound impact in helping you (and your team) create content that is very attractive to your 'target markets.'
The training series is a step-by-step formula for creating content that ‘speaks’ to your prospects in such a way that they hear you and respond.
The training series is also going to be a powerful tool in helping your University prospects ‘get’ the message FASTER. That means more people who will see you as a valuable asset to their success as their guide—the precursor to building a business relationship and enrolling them onto your team.
Although we have had several Webinars sharing helpful ideas on creating your own content, most of our training so far has focused on getting you set up on the Internet for the first time in a large-scale way... to help you overcome the initial 'technical' hurdles and to see how everything links and fits together.
First and foremost you just need to get on the Internet in a big way and as long as you move through one tutorial at a time, you're doing this now.
That IS extremely important and we're proud of the results we’re seeing in the step-by-step approach--we're seeing it help hundreds of people to get out there online and start attracting prospects even though they knew nothing about the Internet just a couple months ago.
In fact, one of our members enrolled 12 new people into their primary business within a single month (when he had never done anything close to that before) and he didn't even know how to use email 6 months ago! And yet he’s now able to build his entire business with the online social marketing methods.
The 'Huge' Training Series Coming Up Will Take this to New Heights!
I know that the next step for most of you is getting 100% clear and confident on 'what kind of content' to create. The training series I'm working on will take you through a step-by-step process to help you do just that with more confidence and clarity.
But what I'm just as excited about is that part of this training series will be shared with your free University prospects. By helping them become crystal clear right away on how attraction marketing works upfront... I believe you will see a significant increase in responsiveness from prospects, coming to you in the form of more Professional upgrades, e-book purchases, and most important, phone calls and email questions to you, putting you in a better position to enroll them into your business.
Once we get through Phase II in the Professional back office (video marketing and a few other areas) we'll move further into training in this area... teaching more on what to say and do when your prospects call and email you. We'll also get into detail about what to say and do if you want to call them first.
Starting out with the first phase of the training, which I hope to be ready next week... we'll help you get a lot more clear on how to create valuable content for your prospects... and, as I mentioned, part of this series will be used to help your University prospects 'get' attraction marketing faster as well, which means more prospects seeking guidance from you and moving forward in all the ways we want to see.
I'll let you know when the first stage of this new training series is complete. I want to get it out to you as quickly as possible so it will initially be in written form... so you can start applying it to what you've been learning in your marketing already. Over time, we'll add more supportive Webinars that compliment the training for those at the Professional level and that's where we'll get into the 'what to say' to prospects on the phone.
We've already started to share 'what to say' in your emails to prospects to get them calling and emailing you first... be sure to read below for a link to the Email Marketing Course 5 Webinar if you haven't watched it.
A Message to Our Members Who are Just Getting Started...
If you're new or just getting ready to get back into going through the Professional training, here's all you need to do.
Start at the beginning in your Professional back office where it say 'Start Here Checklist.' Then follow the tutorials step-by-step. Within days you'll have your first content pieces up and on the net.
Within weeks or sooner you'll be getting into Phase II training, and from there you can start improving your results by building your 'web of content' foundation as instructed, step by step.
I'd like to see you creating a minimum of 30 content pieces between your first month and your 3 month. If you're behind, just go at your own pace. What's important is that you go because this new model is just starting to rev up… it’s not close to explosion phase yet.
If you move forward you will have tremendous advantages with the ability to generate your own leads, offer these highly targeted leads (and your knowledge) as an incentive for others to join your team, and to monetize in many different ways.
Keep moving forward at any pace and you'll protect yourself from the economic concerns of the day and future. If you set this up online you'll be able to leverage it into money in a million different ways... by offering real value to the right people.
Marketing Merge Guides Program
For those of you who have applied for the Marketing Merge Guides Program we'll be sending you the follow up instructions to join the free lead rotation before next week. I'll send you a thorough update then.
If you don't know about the Marketing Merge Guides Program for more specialized training and leads (from my own massive marketing campaign) you'll be introduced to that when you're deeper into Phase II training.
Video Marketing Training
We'll be adding to the Video Marketing Training soon. The next step is to show you how to use a Cannon Powershot Digital Camera. Presently, we have all the tutorials up there on how to use the Flip camera, step by step to shoot your own video and get it up onto YouTube. Once we have the Cannon tutorials up we'll get into the marketing side of the training.
How Do You Get Prospects Emailing and Calling You First?
If you didn't watch Email Marketing Course 5 and you want the answer to the above question, that's your next video to watch. Click to watch it now here. Or, you'll find it in your Professional back office by clicking on Attraction Marketing and then Marketing Tutorials (then look to your right for Email Course 5).
It's long but it's detailed and specific about 'getting prospects to call and email you.' Even if you're not using I-contact (maybe you use Oprius or Awebber, etc), and even if you're still new in the training, I think that Email Marketing Course 5 is for anyone who wants to get clear on how you get this all set up so prospects actually call and email you first.
Email Marketing Classes--Where You Get Them Coming to You
We'll pick up where we left off next week--right now I want to finish up on this new training series I mentioned first because I think it'll be huge.
Have You Added Your Content to Your University Yet?
A while back I mentioned you can now add your content to your University so your prospects inside the University can see you out there on the net and the value you offer. You can do this in the Edit Profile area. If you have questions contact support. I'll do a tutorial on it but not for a couple weeks... it's pretty self explanatory but again, if you need any help just email firstname.lastname@example.org
I get a lot of questions like, 'How do I turn a generic networking prospect into a downline member?' Or, 'How can I attract prospects who are looking specifically for an opportunity right now?" And I often answer these questions as best I can for our support gal, Didi, to answer as they come in.
The bottom line is this... The Internet is changing everything about the networking business. You just have to first get your 30+ pieces of web content up there by following the tutorials. Then you improve upon it. You get your prospects list growing. Instead of cold calling and talking to 10 people a day the old way you do this. You create a residual effect where lead add onto your list each day even when you're doing other things or distracted. You build it up on your own time, over time--you go as fast or slow as you want to go.
But whatever you do, keep doing it because this has only began. What you're putting out there will be in front of a massive migration of networkers who haven't heard of any of this yet but will be for the next several years. Plant your seeds. You'll have a beautiful garden.
There is just no better way to protect yourself from this insecure economy than getting your tail online. So keep going through the tutorials at your own pace... watch Email Marketing Course 5... ask support if you need help knowing what your next best step is... and hang onto your hats because the email training series I mentioned above should be out next week!
Partners in success,