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Thursday
Jul172008

Leveraging the Launch of Black Belt Recruiting

Haven't heard of Black Belt Recruiting yet? Click for a review on Black Belt Recruiting!

What if you could get a ton of exposure to your Web 2.0 sites, blog or website in a shorter period of time?

Well, that's what I did... by leveraging product and company launches that I knew my target market would be searching for in the near future.

This post (below) is for those of you who are attracting network marketers.  However, anyone can use this strategy so everyone who wants more traffic to their web site or landing pages should read and follow through on this.

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Provide your team with click-by-click training so they can generate leads while you get the credit for it!

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 Position Yourself Early Within the "Black Belt Recruiting" Frenzy

I'll explain in detail how you can leverage the upcoming launch of Mike Dillard's new book, Black Belt Recruiting to secure more search engine listings for a niche target market within network marketing (people searching for information on Black Belt Recruiting).

Doing this will help you generate leads. 

You can generate extra income as you do this. 

More important, you can lock yourself in to generate leads and income in an ongoing fashion, for months and years--with little if any ongoing effort.

Following this same type of strategy was my springboard to generate leads daily on a whole new level (I did it twice).

This strategy was also used by Scott Rogers--he now generates 20+ leads a day, every day. 

A little over a year ago he wasn't producing anything close to this (and neither was I).  He and I (and many others) used this strategy to catapult our success.

It can have the same effect on you.

Create Content About a Current Event that Your Target Market Will Soon Be Searching for in Large Numbers

If you don't 'hit' it this time with the launch of Black Belt Recruiting, you will be much more prepared to 'nail' it the next time a similar opportunity like this comes up. 

So follow through on this with the willingness to learn it from the perspective of an insider... by going for it and following up on what I suggest here. 

It might end up being a big hit for you this time around with the launch of 'Black Belt Recruiting.' 

It may be a smaller but still 'sizable' hit. 

Or... you may not be ready to act quickly enough right now to get the bigger results that are possible from this 'Black Belt Recruiting' launch... 

But even so, if you give it a try, it can still add to your leads generation 'web of content' presence.  It's worth giving it a go at any level.

What I share with you here can be applied to all kinds of things--whenever something new hits the scene in the world of your target market (news, products, company launches, etc).

In this case, it comes in the form of a new book release that 'network marketers' will be searching for in large numbers... Black Belt Recruiting by Mike Dillard and Mark Weiser.

What is Black Belt Recruiting?

Mike Dillard is launching his new book, Black Belt Recruiting on July 22nd. 

He partnered with a phone prospecting expert, Mark Weiser.  Together they created this book to teach how to apply the attraction marketing principles on the phone when it comes time to connect with the leads you generate.

A lot of network marketers will be hearing about the book in email blasts and promotions, as well as other web content all over the Internet.  That's the buzz you want to leverage. 

That's the kind of thing you want to always be looking for.  I'll explain why in a moment.

Dillard has already started the buzz so we're a little late taking full advantage of this particular 'buzz leveraging' opportunity.  I've been so busy on other projects I just didn't think to use this particular book/product launch to teach this special strategy. 

But there's still time to go for it if you are in a position to act quickly and massively.  (Again, if you can't, just do a little and it will still have the opportunity to get more out of your efforts than usual).  At the very least you'll learn a ton and be ready to act quickly on this strategy the next time you see it come up (and it comes up a lot).

I set aside about three hours just today and will focus more each day for a few days to create content at all my locations, to catch as much of this buzz as I can.

What's the strategy exactly?

  • Create content as fast as you can for the key word, Black Belt Recruiting.  Create it in any possible location within existing Squidoo lenses that already exist.  It can just be a paragraph long for now.
  • Create it within blog pages that already exist (again, even if you just create something short on the topic).
  • Create a blurb on it (value based) in a Hub Page you have.
  • Create an ezine article on it.
  • Create a new Squidoo lens, or Hub page referencing it.
  • Create an entirely new journal at your blog about it.
  • Create a video on it.
  • Bookmark all the pages with the tag Black Belt Recruiting, Mike Dillard and variations of that, like Dillard's Black Belt Recruiting.  Just be sure to follow the rules of social book marking as we lay out in the Professional training area so you're not seen by google to be a spammer.

You don't have to do all of these things, but the more the better as fast as you can.

Why?

Because of timing and the way search engines work and the 'herd' moves.

How "Black Belt Recruiting" Can Generate Ongoing Leads for You with the Search Engines and the Herd Mentality

We're all part of the herd.  That's not always a bad thing... in this case it's just a metaphor to describe how us humans behave when we see a social movement in a certain direction.

 When new breaks out, or a new book is releases (like in this case, Black Belt Recruiting) to a certain audience... and there's a bunch of buzz built around it, people move in large numbers to take a look at what all the fuss is about.  Marketers like Mike Dillard are really good at this.  And the bottom line:  when you have a list over 100,000 people in a niche market like network marketing it's not too hard to do.

Positioning Yourself with the Search Engines

 

Mike Klingler, Marketing Merge

If you've been moving through our Professional tutorials, in the social marketing training area, you're building your web of content and learning how to optimize your links and content to get found by people on the search engines.

But here's something you may not know...

When something new and big (that lasts) hits the engines... in other words, when a lot of people all of the sudden start searching for something like 'Black Belt Recruiting,' the search engines seem to look and see how is there first.  Those who are early in getting content up for that search term and related variations of that search term seem to be able to lock themselves into position in the search engines.

It's not that the first person who puts content up gets the position.  It isn't' so simple.  Everything we have been teaching you in the Professional area of Marketing Merge needs to be implemented (links with related anchor text, book marking properly, etc).  Those who consistently do this kind of 'correct' marketing and content creation for a new search term that suddenly gets searched by large numbers of people have an opportunity to lock themselves into a great position that sticks.

So here's what I want you to do if you can right now...

Go through the bullet point list above.  Do as many of those things as fast as you can between now and several days after the launch of Black Belt Recruiting.

Continue even after the launch-continue building links and content.  Don't stop.  

You could very well end up on the 1st or 2nd page of Google for Black Belt Recruiting, which would potentially perm

(Again, if you can't do this right now that's fine but see what you can create... give it your best shot... be active in this process during this unique situation and see where the chips fall.  At the very least you'll learn a ton, create some more content that will contribute overall to your lead generation process, and you'll be more prepared for the next opportunity like this).

By the way, if you have an account at Marketing Merge log into your Professional training area and go to your Profile.  From there you will see a link to learn more about Black Belt Recruiting.  You can access a free 1-hour training video where the authors, Dillard and Weiser, discuss some of the attraction principles shared in the book on how to recruit your prosepcts after you've attracted them.

If you've purchased Magnetic Sponsoring, Building on a Budget or any of Dillard's previous books, you already have access to a link (you'll find it by logging into your Magnetic Sponsoring account at www.magneticsponsoringonline.com)  You'll want to place that link into your Profile at Marketing Merge so that your prospects who come through your system who get the book, buy it from your URL.

__________________________________________________________________________________________

Provide your team with click-by-click training so they can generate leads while you get the credit for it!

__________________________________________________________________________________________

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Recruiting
    If there was ever a time to take a leap into the entrepreneurial dream, and truly make it happen, that time is now. The Internet and the television are about to join hands in what is going to be a communications revolution that is going to make millionaires out of those ...
  • Response
    Response: sponsoring
    On the other hand, if a cow were to have a price tag of 60 times more than milk, you you could pay a huge price when you purchase the cow, but after finishing all of the milk from the cow, you’ d come out even on on your initial money ...

Reader Comments (4)

Mike,

Cool thanks for giving all of us the nudge to look and link for the newest news, book etc. Great coaching technique. Could this be called Black Belt Coaching.

July 29, 2008 | Unregistered CommenterDarielle

This was an awesome post Mike. I'll rrs it so I don't miss anymore juicy stuff! By the way thank you for creating the renegade university. between that and SBI my team and I are having success implimenting and profiting from InterNetwork Marketing

August 8, 2008 | Unregistered CommenterMalika Duke

Hi Mike,
I purchased the Black Belt series but have not had time to listen any further than the first CD.I hope to be able to write about what I have learned as it is past time to write about the series now. I'm hoping that by learning WHAT Black Belt Recruiting is, I can then write about that. Hope that will still work.
Thanks for all your help at RU and beyond.
Michelle

September 13, 2008 | Unregistered CommenterMichelle Moseley

When Leveraging the News, here is a BIG Question to consider so you can really leverage the news and get tons of mileage out of it for a long time to come (Mike talks about this a lot in How I Built My First List):

That question is What value do you offer?

Value, in the attraction model, is your personality + "the conversation” you invoke or inspire and continually come back to, or the crowd you gather ‘round yourself, which is about the topics, and in alignment with what you enjoy (that’s your business) and doing so using the proper tools and web locations to set it all up (the mechanics of it all).

You have to take time to get familiar with these tools and web locations. You have to give yourself time to mature into these things. Depending on your level of experience, and the challenges you face assimilating to these technical aspects, it can take months.

How Does this Happen, Really
:
(Because when you’re just getting started it’s not tangible, it’s only an idea – I know how that feels)

1. Leveraging the News – Alignment with a Movement
• i.e. Twitter for everyone, Renegade Professional for me, or the various somethings in your field of expertise.

2. Providing constant and consistent value to your audience and growing that audience outward.
• i.e. take little opportunities to gain traction (like water freezing into ice in a crack in the road and by spring time that pothole is engulfing the whole front end of your car.

3. Choosing a couple locations (not spread out all over the place) to set up your marketing. Choose your favorites and play to your strengths.
• i.e. it was easier for me to write my thoughts than get in front the camera so I focused Hubpages and Squidoo. Video came later.

4. Setting up a centralized main location where you always bring people to build, maintain and add to the value relationship (this is also where you harvest your leads)
• i.e. capture form, some way to collect leads. At centralized hub (blog), must play on a theme to brand yourself as an expert in that area.

5. When you collect a lead, you give something away in exchange, and if it’s not something physical (i.e. like a download, or free give-away, it's the promise that you communicate, and can deliver upon)
• You can also do this with other people’s stuff. i.e. play up the fact that when people create a University account they begin receiving Mike’s 7 Lessons to Attract Prospects to You.

6. OPTIONAL, but smart – you make money on your leads by getting to know (or already knowing) your leads. Stick with a small menu of similarly related monetization products that are congruent with your message.
• When people make a low ticket purchase from you, and the transaction is successful, and you add-on your personal touch value, you’ve gained HUGE trust, and that could, literally, pay you when you introduce a bigger ticket offer or your business to them.

Money is made when you can combine all the above things.

• Notice that not once did I mention anything about “the business.” Not everyone feels the same, but I feel you earn the right to present your primary business after you give. You have to give to earn a take. That’s the Law of the Universe.

• Money is also made when you develop a skill and offer those skills to others.

• Money is made when you do these things consistently over time, generally not right away.

• Although, when you align with a movement, and identify a gap or need in that movement, you can generate substantial monetary growth. What are the “movements” in your area of interest?

Ok, so what does this actually look like on the internet?

This is typical of what you would do, not necessarily in this order.

• You’ve made a Youtube video.

• You’ve written your message from your Youtube video into a Squidoo Lens

• You’ve embedded the Youtube video into your Squidoo Lens

• You’ve written a related article at your Blog or Website i.e. Central Hub

• You’ve optimized each of the aforementioned with proper keyword research

• From your blog or website, or in some cases from your actual secondary content, you link to a capture page where people can receive your email updates.

• You continue to send valuable information. You connect on a more personal basis. This can be done by calling your leads. In some cases, they will call you.

• You introduce your products, services and business.

Let's get more familiar with this process.

• Attract prospects to your hub from secondary social media locations by giving value or being "found" attractive on the front end, or even more simply, people begin to find your hub first without having to create a lot of secondary content.

• Engage these visitors with lots of value. Demonstrate that you've built an audience, or if you don’t have an audience, demonstrate that you understand how to engage in "the conversations." Or you can create these conversations. (That’s what this is all about – NETWORKING). This will get you acknowledgment, and when you're acknowledged, you're beginning to build your reputation or "brand"

Question. What is going to validate you as someone who can really help?

Answer. Deep value.

What is deep value ... deep value is making this realization … if you're not solving people's problems or giving them what THEY want, you're not in business. This is why you see people who've been at this internet attraction marketing thing for so long, haven't gotten any results.

<u>You have to figure out</u>:

1). what you love i.e. what you want your business to be, and

2) How you can make that your business – in this case, the term "business" is giving people what they want.

Personal and Monetary Success comes down to what you always say Mike,
“A balance of training + consistent action = predictable and measurable success over time.”

Woo hoo! Love it.

Eric Walker

P.S. I'm offering a BONUS - Join Renegade Professional with me, and get 5 hours of my coaching for free, learn more -> Get Eric Walker's Renegade Professional Bonus

June 3, 2009 | Unregistered CommenterEric Walker

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