Attention Solutions Providers: Now's a Good Time to Create Training Content on Facebook, Here's Why...
Friday, September 12, 2008 at 06:00PM Mike Klingler
(Study the concepts shared here to use in other ways for your target market niche in the future).
Create content about Facebook right now... here's why...
As I've taught many times before, you want to leverage 'news' -- you want to respond to what's taking place out there that's gotten a lot of people's attention (...or that's created a huge need overnight) and offer solutions or fill the needs. It's a quick way to create a lot of new fans, friends and prospects or sales for your business.
This could be as simple as creating a short article like I've done here and posting a couple links to it at a few social networking locations... or it could be more advanced like creating a video training on the topic (and posting that on YouTube or on your blog... or inside a password protected area that only those who fill out a lead capture page can access). I'll be doing that as well to take advantage of this particular 'new' opportunity I'm sharing with you here.
Here's what's just happened that has created a huge need online, and thus a quick opportunity for you to build an audience with less effort and time...
Facebook's site just changed -- a lot of people who had just started using it are now baffled. It really isn't that big of a change but they don't know that yet. A lot of people need a little guidance. More people than EVER are looking for some coaching or video training on how to get around in facebook (and the buzz creates side interest... which means many people are going to look at joining facebook for the first time and wanting to learn what it's all about).
This is the perfect time (right now) to create video content (like a power point or screen capture video) on Facebook. It's also a good time to optimize some written content on your blog for Facebook. This is how you grow your audience (and leads list and, thus, your business fast).
If you're not quite sure what I'm getting at here when I talk about 'leveraging' new events like this to grow your business FASTER and easier, here's a link to another story I wrote about the topic recently. Learn to apply the same strategy for YOUR target market.
Click - Leveraging the Launch of Black Belt Recruiting
Read below to see how a student used this strategy quite successfully in a completely different way.
Coincidentally, I received this email (below) from one Terri Stallcop about this method I've described in the past.
Here's what she wrote me:
Hi Mike, I wanted you to see this. I sent it to my RU pro list today. Very exciting, thanks to you! Terri
Her email sent to her list (which also indicates her understanding of how to use this 'leveraging the news' strategy'...
Mike Klingler in one of his tutorials mentioned paying attention to the news in your industry. He said to then be among the first to write about it online. Remember that? He explained that it will bring in readers who are highly qualified prospects, people already interested in your industry.
Well, I tried it. It works! I'm already in the FAST lane of internet traffic on this one subject. To me, it is big news, so I know it is for others as well.
I wrote the article 8 days ago and already have 838 hits and 18 comments.
You can find it if you Google "Randy Schroeder Leaves Agel."
Look it over and then write an article of your own with that same title. Put one of your Renegade University links for your readers to click on in the 3rd or 4th paragraph. Use anchor text like the keyword phrase "attraction marketing" instead of "Renegade University."
Don't spend more than 20 minutes on it. You can make it better and better later. Just get it out there and watch the traffic whiz by!
To your continued success!
Terri
P.S. Send me the link to your article(s) and I'll send you some Oklahoma traffic!
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Terri 'gets it' and she's using the principle correctly. Take note! Study and follow what we're teaching and YOU WILL WIN BIG in your business.
Partners in success,
Mike Klingler
Marketing Merge Professionals Log into Your Account at www.MarketingMerge.com (click on Professional Login at top of page) and continue with your training. At least poke around and choose what you'll study next. It's all about getting 'addicted' to healthy habits, like working on your dreams!
Here's a fantastic example on how you can leverage news about the finanacial crises to generate more MLM leads
Reader Comments (5)
Thank you Mike! You just put me in the news! :) Terri
Your right on this subject. Have done some article marketing and blogs, gotten traffic and sales from both. Good job and look forward to more great articles from you.
Warm regards and God Bless
RayLanfear
Hi Ray,
Thanks for sharing this. I wanted you to know I removed your web link in your post but left your comment. The reason why is that it went directly to a lead capture page. I'm not able to monitor the entire site but I'm trying to keep most links posted here going to your own blog, or content (like a squidoo, or article or video that you created). It would be perfectly fine if your blog (or other content you link to from here) had links to your lead capture page, but would prefer that the direct link from here just goes to your own stuff you created (like a blog or something with your name or face on it).
If I don't try to do this then we'll soon have hundreds of people linking here just to post to their sales or lead capture pages, but not emphasizing giving value (in their comments).
I know you were just connecting and so if you have a link to your blog or something else you've created out there I'd be glad to add it in (and then remove this comment of mine here).
Thank you for passing on this method of leveraging the news. I am working on attraction marketing/social marketing. I only have one question?
Where is the best place to find news regarding this industry?
Thank you,
Tamra Trowbridge
www.prospectattractionmarketing.com - my blog
Hey, I'm coming to this article late, but I have a Facebook Tip to share:
Grouping Your "Friends" at Facebook
Have you ever thought about putting your facebook friends into "friend categories" by relationship?
I recently did this, and I love it because all my high school buddies are separated from my Renegade buddies, and my Renegade buddies are separated from my Magnetic Sponsoring buddies and my Family (my real family) is separated from my Poker playing buddies.
It helps. I have over 700 friends.
Go ahead and hit your friends tab, then look to the left and there is a little "create" link.
You make up your own labels and friends can be in multiple categories.
That simple.
Eric Walker