Make Your Business Effortless
Sunday, November 8, 2009 at 04:49AM Many of you already know my story...
I started using social media and SEO and arrived on the scene practically overnight... and in 2 years built a multi-million dollar company generating leads through these mechanisms, plus just a tad bit of PPC.
If you follow my message here you'll learn why I see PPC, SEO and Social Media as the same--I recognize and use them at their foundational level (as lead tools).
But they have very little to do with success in lead generation. You'll learn why if you follow.
What's interesting to most people is that 2 years ago I learned what a blog was... and what SEO meant... for the very first time.
How did I generate thousands of leads on my list using a blog, within a few weeks of learning what a blog was for the first time, while others struggle after a year of tinkering--knowing more than I did technically?
How did I begin getting hundreds of hits to my blog and lead capture pages every day like clock-work using Twitter, when I barely knew how to use it... within days of setting up my account?
Why is it when I connect with a prospect on the phone they nearly always want to follow me? If I WANT them to.
It's called 'listening' and if you listen to this message... and you focus on it--you'll make everything you already know about marketing and business start clicking.
Let me back up a bit here because we had a webinar last week to really help you get the power of this:
If you missed the Webinar with Ellie Drake and I Thursday (on the power of focusing on coaching skills & "listening" in your business) -- We'll have that up for you to watch and share with others this Monday.
I'm going to continue working hard to merge what we've been teaching you about lead generation through social media and PPC, with the lessons you were introduced to on Thursday with Dr. Ellie Drake.
Without both the mechanics AND the intangible but very real "coaching" component, building your business is far more difficult. Our goal is to help you make it effortless.
Because it can be.
The initial response from those who attended last Thursday's event was highly energized, as I expected it would be. We've heard back from well over a hundred of the 800 who attended so far.
Here's what some people had to say after the event:
"It is just amazing how Ellie finds the words that communicates easily what others write meters of books about. Thank you so much for the opportunity even at 4 a.m. my time."
-- Gertraud Wegst, Germany
"This is the best training I could have asked for. What an amazing insight into what I must pay attention to and coach myself to become. Thank you so much for opening my eyes and my mind to a way of changing myself."
– Sherry Prince
"Fantastic information. The clarity she gave to an important topic was very impresive. Something I will review over and over. Thanks Mike for knowing what really makes the difference."
-- Daniel V.
"Mike, thank you so much for the call. Now I understand one of the reasons I learn so much from you. It's because you always come from that place inside you that is committed to a life of purpose every time you connect with us - a conscious decision you make when you teach, coach, listen, and lead. That's the culture you've created and we get the energy and blessings because of it! Thank you, dear friend!"
--Terri Stallcop
And thank you.
Merging Coaching Skills (and listening) Into Your Business For More Effortless Results:
Barbara Silva, our coach of coaches, recently conducted a webinar on this same topic, and discussed it from another vantage point.
Click to watch The Coaching Mindset - Why Developing Coaching Skills Will Save Time, Money, Effort and Your Nerves!
(the introduction to this event and Barbara Silva was done by Eric Walker of Renegade Professional)
- Making everything you have work MORE for you--taking the only real short cut
- What is the coaches mindset? What do coaches do?
- Why coaching skills are so important for your business-even if you never become a paid 'hired' coach
- Techniques you can start using today
- Glimpse of what its like to see the world through the eye of a coach
The more you study this topic, the easier everything becomes in your business.
I am continually amazed that THIS (coaching skills & "listening") are the least discussed & studied in the business world while its the most important piece.
Lead generation strategies like social media (my favorite), ppc (another great one), systems and prospecting techniques are usually what people keep circulating around and focusing on.
But as Ellie pointed out, and as we'll continue sharing with you--
Without coaching skills (effectively "listening" to yourself and others) you're stuck.
Your marketing won't connect.
Your conversations with prospects won't connect.
You won't connect to yourself, which impacts your business decisions.
It seems intangible but its "oh" so very REAL.
Our goal is to make this skill a part of you and your business until everything you do just clicks.
Keep studying the topic. We'll keep supporting you in this process, including how to merge this with the technical things you do in social media or ppc to generate leads online, or what you do at social engagements and networking events... and on the phone.
Look for an email from me Monday with a link to Ellie Drake's call--digging deeper and deeper... so you can own these skills. This is a process. And the one that makes things change for the better, in a hurry.
In the meantime, watch this and start seeing what REALLY makes a business go.
Partners in success,
Mike Klingler
Reader Comments (2)
As I listened to what Ellie had to say about the Seven Tips to being an effective listener and communicator, I knew that Ellie lives her own life following her own teaching.
I thought of Barbara Silva and the Coaching Cognition program she had developed.
Barbara has been passionate about the skill set of listening beyond what is said. Barbara herself listens to hear , she listens with a heart ready to guide the speaker to discover their own truths. Barbara is a Coach that is like the lighthouse in her video..showing the way.
Coaching Cognition is a program that empowers men and women to develop skills they didn't know they had in interpersonal relationships.
My eyes are peeled for the email tomorrow.
Listening with the heart is a skill everyone should acquire. For some it comes automatically and for others, there are courses such as Coaching Cognition that will teach them how.
What really struck me from Ellie Drake's video was how we need to "lean Into Ourselves" to find the answers.
That really showed me the strength and power there is in knowing who you are and what you can bring to others that will uplift and empower them.
I am so grateful for all the opportunities offered here at Renegade Professional. It's not all about the money but more about becoming a more complete and happy person through growth.