Introducing You to Our Audience...
Thursday, May 14, 2009 at 04:38PM From time to time I like to spotlight members who have grown from students into excellent teachers, educators and solutions providers. This exposure can be a big boost to a person's business and confidence. If you'd like to learn how to get introduced to our audience, here are some tips...
I don't play favorites, unless you consider the follow criteria I am looking for as 'playing favorites'
1. Overall, you have shown a positive attitude and a success mindset. I know everyone has their bad days (me too) but your overall message and tone should be constructive. This includes people you interact with throughout the day in your business. It could be our customer support, and other people I associate with and talk to who have interacted with you as well (yep, we are constantly talking about our student's development, challenges and triumphs ALL THE TIME with others on our team). Overall, your 'presence' should be uplifting and positive, showing a commitment to succeeding and overcoming challenges. Only then can I feel comfortable introducing you to others I know, such as doing a Twitter announcement, Digg post, or sending out an email referencing one of your resources, or an event you're having, etc.
2. You have shown consistently that you are in business to provide value to others first and foremost. It may take months of us seeing you here and there--on facebook, on Twitter, at your blog--before we are able to start introducing our audience to you and your services. But no doubt, if we keep running into you on Twitter and you're providing value, or you take on a leadership role in the Super Guides or in the Renegade Breakthrough Mentoring Program, or we see value offered from a video you did, a great blog, etc...we will want to Spotlight you so you can help us move others forward.
When I send a Twitter post out it typically generates 500-1000 clicks on whatever link is there. Whether it's through Digg, Twitter, Facebook or here at a blog (or emailing our lists), being spotlighted will certainly give you an extra boost, and it will be well deserved. Because again, the bigger point to all of this is that others will benefit from the transaction because you have developed yourself and have something 'real' to offer.
There is something even more important about all this... and that is, the opportunities for such exposure (that others give to you as you develop) only increase as you go forward. It snow balls. Soon you have dozens of people referring to your content and to you because you did it. You followed through. You maintained the 'attractive mindset' in your interactions with people. You learned new skills. You did it.
Looking forward to seeing you around and in a future spotlight!
Mike Klingler
Reader Comments (4)
I appreciate you letting us know what we can do to look good all of the time and to keep our best faces forward. Not that as students we are trying to be a teachers pet, but it is nice to know our hard work will not go unnoticed. That encourages me even more!
Thanks,
Ayanna
I agree with Ayanna. I think it is very pro-active of you to spotlight any of your students and to tell us your criteria only encourages us more. Based in New Zealand we can sometimes feel a little cut off from our American cousins but I certainly feel like 'part of the gang' with your ongoing attention to students from all around the world. I have also had excellent responses from your support staff so far - always replying within 24 hours, sometimes as little as two hours. Keep up the good work.
Thank you for taking time to write Ayanna and Laura,
Your notes here are perfect examples of value and contribution. It can't stop with a simple blog post or sincere comment, but that's how simple collaboration can start, and where relationships can be born.
I often read posts here at the blog but am not always able to respond. Sometimes I do and sometimes I don't. But if you're active I will always get to know you, your way of communicating, and it only makes me more apt to want to review other things of yours that I come across (a Squidoo, ezine, Hubpage, blog, video, etc). I often find myself on student's email lists and I read the emails and I follow along over time.
But this isn't about getting my attention (I'm one of hundreds of people you will be able to partner with if you move forward with all this clearly held in your mind)... My point is that this 'exposure process' has the same impact on everyone -- when you interact, connect, and continue learning and then doing and giving, dozens and then hundreds and then thousands of people begin to bump into you so often here and there that they grow to know you and trust you and pay attention.
There is no secret to this process other than having a willingness to be a part of the process. Laura and Ayanna's posts above are examples of that. If you both continue forward it is inevitable that you'll be important people in hundreds of people's lives and will have met many friends along the way--the money will just be a nice afterthought to sustain your lifestyle and goals.
Keep growing! It's THE key to it all.
Mike
It is so reassuring to hear from you Mike. I have been plugging away at the Action Guide and although I am not making as much progress as I would like to - I am learning every step of the way. You and Ann are making it so clear, I really appreciate that!
Its easy to feel-out-on-a-limb when things aren't going so well...(I just had my ezine article rejected). But I am going to go back to the tutorials and listen to it over again. This is all part of the learning process...I thank you that you are shortening my learning curve by helping me avoid specific mistakes. I am so anxious to really get rolling with this but my time is very limited...Time to s-l-o-w down and take a breath ...realizing I am working my way to success.