What's the Most Important Ingredient To See 'REAL' Duplication Unfold in Your Network Marketing Business, Or to Create "Exponential" Growth For ANY Business Type (Traditional or Otherwise)?
This will help to remove the mystery as to why making lots of money in your business may not be EASY for you (yet), and how to start making it easy.
The article was born out of a response I gave to a question about duplication at RenegadeProBlog.com.
It has since grown into a bigger point about the critical importance of developing your 'Influence Factor,' which we'll discuss in detail.
We'll also explore the difference between our two featured training programs, Renegade Breakthrough Mentoring and Renegade Professional, and how each of these develop your business from two different angles that compliment one another for accelerated growth.
------------------------------------------------------------------------------------------------------------------------------------(Off (((Side note & teaching point for Renegade Professional students: Notice how I am "repurposing" content here, meaning that this article started as a response to a question at RenegadeProBlog.com, but here I'm adapting it into an educational piece to share in emails, at this blog, and at other social networking sites that link back to this location, such as at Twitter, Digg, Facebook, etc. That's how you get more mileage out of one piece of content. Look for opportunities to "repurpose" your content and you'll serve more people with less effort. Also notice how this very "teaching point" is an example of what you might learn at Renegade Professional, while the main points in the rest of this article are more along the lines of what you might learn at 'Renegade Breakthrough.' Pay attention to the difference and see if you resist learning the 'bigger concepts,' such as those discussed below here today))).
How to Get True Duplication & Make More Money Than You Need Working Less Than You Do Right Now---
It may surprise you but the most important factor in creating duplication and exponential business growth is NOT marketing or sales skills, or any of what is normally discussed.
In a word, it's "INFLUENCE."
People respond most to a person's confidence, concepts, mindset, language, attitude and leadership more than anything else. These are a part of what I call your "Influence Factor."
As we'll discuss, increasing your Influence Factor is what creates the BIG duplication and multiplied business growth (in any business model) -- marketing is only a part of the equation.
If you're not getting the results you want it's because you haven't developed your "Influence Factor" enough (yet). This article can shave years off your learning curve because it focuses you on the things that REALLY count. These things are all related to your ability to Influence others by having a stronger business mindset and knowledge base.
Being 'Blah' in Business is REALLY Hard Work
If you have a very low "Influence Factor," your marketing will be flat, and the impression you leave on people will be blah. You'll have to scratch and claw for every dollar.
Attracting people into your business who are actually capable of duplicating your efforts (in MLM) will be nearly impossible, or at best, really (really) hard. Seeing significant growth in a traditional business (coaching, services, consulting, etc.) with a low Influence Factor is equally as hard.
If you get your focus onto developing your Influence Factor, by taking the time to establish a deeper understanding of foundational business principles and strategies (like collaboration, JVs, the business development mindset and building process), and start learning the grander concepts that make for a powerful and complete marketing funnel of your own design, then "making big money" actually starts to get easy... not for the reasons most talk about, but because you become much more attractive as a business person, and other influential people will want to work with you. What they bring to the table is worth more to you than anything you could ever produce. So developing your Influence Factor is, therefore, the most valuable thing you can do. It may be all that's been missing.
People immediately sense your "Influence Factor' and when it increases by even a notch, everything you do becomes easier, grows at a more accelerated rate and with more ease because you're attracting others who have more influence who duplicate your efforts (in MLM) or who increase your business growth through partnerships (like Ann Sieg and I have done).
But there's even a bigger impact here. (By the way, just being made aware of these 'insights' like the one I'm about to share can begin to move your Influence Factor up a notch). Be open to learning from others who are sharing these kinds of insights and you move up.
Back to my point--
When you increase your "influence factor" you won't allow the people in your life right now who are pulling you down to continue to sabotage your life. You'll start to recognize who those people are and it will be scary to even consider enrolling them or doing business with them if they are of the lose-lose mindset. You'll ignore their emails and they will go away.
(If they are friends or family you can spend time with them, but be mindful of what's going on and simply spend less time with them. If you care about them tremendously communicate the problem. If they care about you they will change).
I am speaking more here today though about the people in your life related to your business.
Right now, if business is still difficult for you, we can be certain that you don't yet recognize who ALL of these "success suckers" are (the prospects, clients, associates, people in social sites and forums, etc) because you haven't learned the basic business concepts that set the winners apart from those who flounder! "Success suckers" can suck your energy and valuable resources (your focus and time) by baiting you into discussions, conflicts or talky-talk that just kills your reputation, time, and opportunity to succeed with ease.
Increase your Influence Factor and you'll spot these people fast and know either how to stay away or how to reply to show in an instant where you stand on the ladder of success. People will see this and the good ones are attracted. In an instant, everything starts to change and the money increases with ease.
- Increasing your Influence Factor by a notch is the fastest way to make more money.
- It's the fastest way to get everything you want.
- As a catalyst for change in your life, it towers over any other attribute you can develop and it is far more important than just learning marketing alone.
Doesn't "marketing" help me improve my business?
Of course it does... developing your basic marketing skills will increase your influence factor, and that's why the Renegade Professional training program is putting so many people on the right track. Because when you begin learning basic skills that generate your own leads, and attract prospects of ANY caliber, you automatically become more influential (and attractive as a marketer) than you were before you knew how.
But there are other magnetizing elements that will increase your Influence Factor to a whole new level that focus you on learning the less obvious but far more powerful skills and insights. Knowing how to apply certain principles will have a significant impact on you. It can mean the difference between making a few hundred dollars a month, or making tens of thousands. Or between attracting 30 leads a month or 3000. It can mean the difference between being a super star that seems to be able to make all their ideas happen, vs. someone who has trouble even coming up with ideas they can believe in. These 'less obvious' skill sets are really the magical ingredients that make the bigger money come with less work, while helping more people and getting more gratification all at the same time!
Here are just some of these "influence Factoring" skills and principles (some overlap because they focus on either more general or very specific aspects of a similar topic--we dig deep):
- Collaborating, Partnering, JVs (Joint Ventures)
- Understanding the Business Process Intimately
- You and Your Business Model: Viability & Long-Term Growth
- Outsourcing & Building an All-Star Marketing Team
- Market Research: Finding and Creating a Hungry Mob
- Creating Content: Building Your Own Fort Knox
- Copy writing: Words That Sell
- First Phase of Your Marketing System: Leading With Value
- Second Phase of Your Marketing System: Closing The Sale
- The Backend: Upsell Profits = Long Term Profits
- Marketing To Your Lists: Getting Multiple Product Lines
- Traffic Generation: Stuffing Your Marketing Funnel
- Monetization: Turning Losses Into Sources of Profits
(These are just a sampling of what we cover in Renegade Breakthrough Mentoring).
You'll notice that many of the subjects listed above ARE related to marketing--but they are addressing the topic through a very different context than the basic mechanics of 'lead generation' or 'getting started' marketing at Renegade Professional--
Renegade Breakthrough gets into the deeper concepts of marketing, and relates it to partnerships, JVs, and collaborations. Any mechanics it covers are shared through the lens of a leader. You literally learn a new language and way of seeing the business world as well as your place in it. You become different--the same YOU but more confident, competent and mindful of the things that will make much BIGGER money and attract business at a level you may not presently be confident enough to expore.
In Renegade Breakthrough, we coach you with the assumption that you have the mindset of a business leader, so that over a 6 month period you actually develop into one.
It's like taking a foreign language class where you're forced to speak the 'foreign language' when you're in the classroom. By covering the basic foundational principles and strategies, but with language conceptualized through a leaders' mindset, you become the business leader naturally yourself and your Influence Factor skyrockets. You speak the language and you 'think' the language.
The bigger point--this will be felt by all you relate to and communicate with--in your content, emails, and more importantly, the decisions you end up making with your time, target audience choice, and ability to recognize the hundreds of opportunities lined up along the way that make your business easier to build bigger...
The results are mind boggling and that's why I'm working so hard to open you up to moving forward with all of this in mind.
Because this also ends up attracting higher caliber people who are also influential like you (or even more influential)--and that is what leads to duplication and exponential growth in whatever business model you're building through.
By learning the higher level skill sets (mindset and language of a business leader), you are developing your confidence and 'star qualities' that translate directly into INFLUENCE.
The Most Extraordinary Part...
What is perhaps the most incredible thing I've noticed that happens when you develop an awareness of these and other principles, is the automatic confidence and obvious general business competence increase that people 'sense' with you. That's the magical part that attracts in the super star people who can build your business at a pace you could never dream to do with a less developed group (who are less influential).
What's interesting is every 'super' successful person in business I meet knows (from experience and training) each of the fundamental mindset principles we teach in Renegade Breakthrough and EVERY unsuccessful or struggling person doesn't (and often resists learning them, which is REALLY interesting).
Renegade Breakthrough is teaching the most current business development concepts of our day--from the leadership model style onto the marketing strategies, but with real life experience from people who have done it. This is something that most college professors at a University can rarely offer (if they could they wouldn't be teaching at the University!)
Something to consider regarding the value of what is taught in Renegade Breakthrough compared to other paths people take to learn business... In Renegade Breakthrough, you are learning business and marketing skills that are arguably far more valuable than what most MBA graduate students are taught at the most expensive Universities in the world! It's amazing when you put it into context like this and consider what's happening here for people at such a low investment (I'm referring to both the Renegade Professional click by click training as well as the higher end training at Renegade Breakthrough).
But back to the topic at hand...
Factoring in Influence in Duplication or Multiplied Business Growth...
When you know how to 'make things happen' in business (such as how to attract partnerships that multiply your earnings in days, instead of years); when you understand the deeper principles that bring successful people together to work as a team; when you KNOW business like we teach it in Renegade Breakthrough, people FEEL IT in your presence and in your content (your Squidoo Lens, Ezines, Blog, emails, etc).
Then what happens?
You attract higher caliber people who make your business grow. "Star players" become interested in associating with you, doing business with you, and follow your recommendations--and THAT is what creates the truly exciting duplication or exponential business growth.
I'm pursued by star players often now, but I can remember when such people would make me nervous if I were to even have the chance to talk with them! I had NO IDEA how to do business with a star player, let alone get them to approach me!
Some of these people have "bigger names" and greater influence than I have, but they want to do business with me because I've learned the principles we teach, one-at-a-time, at Renegade Breakthrough.
People often ask me, "Mike, what's the most important thing I should be doing?"
Whether it's with Ann and me by enrolling at Renegade Breakthrough to accelerate this process, or it's starting with a simple "intention" as you go forward with Renegade Professional, developing influence is the #1 most important attribute to develop.
Start with the resources you have and grow your influence from there--even if that means starting with Renegade Professional without Renegade Breakthrough if you're still just getting started with the basics. The key point is... understand that your goal is actually developing your influence factor. No system, promise or opportunity will EVER take away the need for it.
If you focus on obtaining influence (which is your ability to attract higher caliber people who want to do business with you) this will create duplication and multiplied growth more than any other one thing you can focus on.
Network Marketers often have it backwards...
"To get duplication, keep the system so simple that even stupid people can do it." (I'm quoting my upline here who used to say, "Keep it simple stupid," or "KISS". He later changed this to "Keep it short and simple," which still stood for KISS... I imagine because some were offended by the word 'stupid.')
I think this famous network marketing motto is completely off base. It puts people's focus on the wrong side of the fence. My upline who used to say "KISS" made $300,000+ a month, but I didn't notice one person on his team who he worked with that wasn't a star player--he attracted them because he knew the principles that make you INFLUENTIAL.
And THAT is why he saw the duplication.
There was a time when I could enroll a lot of people into my organization by working hard all day, every day, at an intensity few would endure for long--The end result was OK, but nothing close to my potential and it wasn't at all rewarding because I knew I wasn't tapping into my potential. I knew I couldn't help others tap into their potential if I wasn't.
Once I learned the principles we're teaching in Renegade Breakthrough Mentoring, business became easy. Because I'd been working so hard for so long, I was able to discover the "Missing" principles very quickly once I stumbled onto the first one (I think it took me about 6 months from the point where I found the first missing principle, before I found and applied them all because they interrelate). I was able to do that so quickly without a program like Renegade Breakthrough because I was investing tens of thousands of dollars on coaches and training of all types, while having 15 years of hard knocks experience under my belt.
(((Note I didn't have enough money to cover the cost of the coaches and training--I used my credit cards and maxed out many of them after applying for more than a person should probably have... I was spending more than I made for sure. I am not recommending everyone does this, not at all. But I share this so you realize I had to make sacrifices... big ones. I had to take risks. These are risks you don't have to take because we have boiled down tens of thousands of dollars of training and coaching, resources and 30+ years combined experience and put it into a $2800 course))).
The coaches I spent tens of thousands on did help tremendously, but none of it was even close to what people come away with in Renegade Breakthrough.
Once I got the missing principles, business became really easy for me. So easy, in fact, I'm now faced regularly with a situation where I have to brush aside opportunities that would net $50,000+ in a month just so I can focus on even greater opportunities I'm still finishing up. I laugh at that now when not so long ago to make 50K in a month seemed like a pipe dream (though I should note I knew the day would come when it would be real, which has a lot to do with why it now is).
Now I even find myself taking time to relax when I know a 3-5 hour investment (like creating and sending a well developed email) could make me 2-3K or more. Sometimes I just don't care about the 2-3K because it all comes so easy and a person does have to rest from time to time. I have to say it's a little weird how easy business has become when it used to be so difficult--and it's all due to the principles that create influence.
It's absolutely incredible when I consider that I am not any SMARTER and don't work any harder than I did before.
It's about having influence, so you can attract higher quality people to your business.
How does one acquire that influence?
I've never seen a course like Renegade Breakthrough Mentoring before. It teaches how to develop this influence BY LEARNING and APPLYING principles like how to collaborate, how to 'think and talk the language of successful business. I guess you could say it takes the mystery out of why business is so easy for some people and not others.
Business CAN be easy. Making more money than you need working less than you do is realistic if you develop influence. Duplication and multiplied business growth happens through influence more so than anything else you could focus on or acquire. No system, promise or opportunity will replace it.
Whatever you do from here, focus on developing your "Influence Factor" as you go forward. You do this by looking deeper into what makes successful business people and marketers successful.
Dig deeper into understanding the mechanics, rather than just learning enough to generate leads. Associate as much as possible with those who are successful so you can not just rub shoulders but LEARN the way they think about business and their role in it. You'll notice they are not necessarily smarter than you are. If they ARE really smart (some are), you will definitely see strengths you have that they don't have--but they do know something you don't and it has everything to do with their Influence Factor.
Study training that digs deeper to take yourself to an entirely new level. Study the foundational stuff--like what's listed above that's covered in Renegade Breakthrough--this is the fastest way to making money with ease. If I didn't know this to be true I wouldn't say it. And I can't emphasize it enough!
Partners in successful development!
Renegade Breakthrough speeds you up significantly in acquiring significant influence, which can multiply your ability to produce results by 10x to even a 100x what you're able to do now.
Renegade Professional gets you set up in your marketing to generate leads, start monetizing and to get a business up and running online to brand yourself and attract business. Adding Renegade Breakthrough Mentoring to this will accelerate everything you have going on and that you move into by increasing your Influence Factor, which attracts others to you who have a higher Influence Factor (and who have more power to make things move).
If you can, enroll in Renegade Breakthrough.
If the timing isn't good, start from where you are and develop from there.
Don't measure your success by comparing yourself to others. This makes as much sense as measuring your success at the gym to others who may lift more weights than you or who have been training on the cardio machines longer than you. Measure your success by your progress and give yourself time to develop as you would in the gym.
Keep your Influence Factor in mind and look for ways to develop it faster and with more ease--because it is the key to unlocking your true potential.
Do this and you will win.