Getting Results with Face Book and Twitter
Thursday, May 28, 2009 at 08:14AM 
From time to time I check my messages in Facebook. Today I found a message from one of our students. He's gone through the "Facebook" section at Renegade Professional and while he's learned how to use it to start adding people into his 'network,' he was stuck.
He writes:
"Hi Mike. I'm lost. Have gone through all of the facebook tutorials. I still don't understand "how" I attract or approach people through facebook. Am I contacting them, do I post things, not sure. Any direction would be great."
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My response:
Facebook is a "fishing pool" tool as I like to call it. It's not where you provide the BULK of your valuable content, but a place where you build a following as you've started to do by friending like-minded people... and then when you post videos, photos or text messages with a link to a blog post or video or lead capture page, you end up directing your audience to wherever it is you choose.
I consider the photos, videos, and text messages as the 'Attractive Bait' you use in the fishing pool, which gets people's attention and directs them to either more valuable content, and to a lead capture or sales page where you generate leads and monetize (and put people into an email system that continues to lead them to you).
You can also add your phone number at the end of your videos or on your text messages and will get phone calls, if that is something you decide you want. However, this will only be effective if you have established yourself there over time by giving value and getting known (called branding).
This is the same way you would use Twitter.
You can't expect people to want to do business with you just because you have a Facebook account. Millions have an account. You have to use this tool to just get people's attention and lead them to "greater" levels of value you offer. In order to do that, you need to have 'set up' some value elsewhere now, so you can direct your audience at Facebook or Twitter to it.
You have to use FB and Twitter along with the other social marketing tools and strategies we are teaching in Renegade Professional--you can't use FB by itself. It's a component of an overall plan.
Have you created any content (article, video, anything like that) of which your audience would be interested in?
Have you identified your target audience and their needs?
Do you have a place to lead them (lead capture or sales page)to collect their information and have you set up an email follow up system.
These are the other sections at Renegade Professional you have to set up, just as we're showing. Follow the 90 day action guide and follow through on all of it, not only the Facebook tutorial section.
There is a way to give value at Facebook through setting up a group--this is where people can join who share a common interest and you can moderate the group's discussion. It allows you to communicate with a much larger group of 'targeted' people as the group grows.
I suggest you hunt down Shelly Begarowicz (she calls herself the Rat Race Rebel) -- google her and find her. She has used Facebook groups to build a big list and has started to really get things rockin'. Reach out and connect with others successfully using tools like Facebook and you'll get ideas. Collaborate, connect, 'network'!
The tutorials get you started, plugged in and comfortable with the tools, but then you have to put 'YOU' into the plan.
Start from the beginning at Renegade Professional. Don't focus on only one small piece of it (like Facebook and Twitter). Those work in harmony with setting up a blog or using other social marketing tools to provide value that attracts people to your business.
I suggest you start by reviewing "The 7 Lessons to Attract Prospects to You," which is in Renegade Professional, but also a free resource (search on Google). This gets you started with identifying your target audience and their needs. Without knowing that, you cannot attract a significant number of people through Facebook, Twitter, PPC or anywhere else.
Partners in success,
Mike Klingler
Reader Comments (8)
Mike,
Great advice, as usual. Attraction starts with you having the right "bait". The bait depends on the target market and the target market is determined by how well the solutions provider understands that market.
So as you've said it all starts with YOU. We have to give ourselves permission to be ourselves.
Remember to interact online the same as we would at happy hour or a holiday party. One of my fave friend attracting strategies is to comment on something I found interesting on someones page.
Maybe we live in the same city, grew up in similar house holds, have the same amount of kids or marital status. I think we as marketers, because we try to keep it all business, just want to talk about that.
We want to hurry up and verbally frisk people for interest in our products, services and business... which is what got us our sullied reputation in the first place!
Just relax, be yourself, introduce yourself to other people you want to get to know for real and let them "self elect" to find out more about your business.
Malika
I've used twitter since your free tutorials before RenPro was released. Gaining friends, but no real follow up. Started Facebook 3 days ago and have been able to join a group of people interested in painting with acrylics and also got some of your friends. Have been more successful in developing a social network an have room to share links much more effectively than twitter. Twitter feels to confining and everything moves so fast that something you put on of possible value gets buried almost instantly by new posts. I feel like I am wasting time away from developing value products by continuing with twitter, You follow me on both but if you want a direct link to my Facebook, go to
Mike, this is awesome post. I feel encouraged and ready to move forward.
Mike, this is awesome post. I feel encouraged and ready to move forward.
Thanks Mike, one more skill to add to my portfolio. Good advice. Cheers
Mike, I don't know if you're answering the DM I sent to you on Twitter or if this is somone else's thoughts, but those were my concerns also. I too was wondering how FB and Twitter helped to get prospects. Thank you for the much needed clarification.
I enjoyed this one Mike. So concisely put, I might say!
I am sure a lot of students beginning out there (like me) can relate to the feeling he had - one can get caught up in micro focusing on a certain lesson, by the time he comes up for air, the overall system view can be forgotten.
Or maybe the larger picture of how everything ties together might have been misunderstood from the get go.
You are inspiring -- a reminder to us all that we are all building an engine -- not just chrome plating a bolt!
Mike, this is a great post.i'm on twitter and facebook.i always was stumped on how to use them right I feel encouraged and ready in making the right connection with people now
Thanks again Teamkidmatrix