Superb Lesson in Copywriting from Marie Leonard, Renegade Professional All Expense Paid Trip Live Event Winner
Monday, January 4, 2010 at 11:09PM You can read this story and receive much more at Renegade Professional News. Follow the link to get more of the "full scoop" Renegade Professional News
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If you haven’t been keeping up with the Renegade Professional News, we happily announced the winner of the all expenses paid trip to the Renegade Professional Live Event in Portland, Oregon this January 16th and 17th during our Ustream broadcast we held at the Marketing Merge office.
To participate, you simply had to go to our Renegade Professional Facebook page and state the ways in which Renegade Professional has made a difference for you.
Over 55 of you submitted essays for us to review. And after reading and re-reading the contestant entries, it was Marie Leonard who clearly stood out as the winner. Her submission addresses the over-the-top value that Renegade Professional and the Marketing Merge community as a whole, has to offer.
And likewise, as Marie so eloquently states in the conclusion of her submission, it’s not that she has only taken all this value to build up her skill set, and therefore realizing that becoming an internet marketer is not a pipe dream, it’s that the value she’s received is allowing her to give it back (in a big way). Marie you get it. You get it BIG TIME!
There were two other winners who won one free admission ticket to the Renegade Professional Live Event. They were Dotty Scott and Angela Arnold. We will feature their winning essays at The Renegade Professional News.
But right now – don’t hesitate – read Marie Leonard’s winning essay. Read every word.
This is some of the best content you’ll read all year not because she gives so much credit to Renegade Professional.
We say it’s the best content you’ll read all year because Marie clearly is using what she has learned, and that is brilliantly illustrated by the copywriting skills she employed to craft this essay. She also integrates humor, which is a great strategy for grabbing people's attention.
And she did! She definitely grabbed our attention, and when you begin to read Marie’s essay, she’ll grab yours too.
Marie Leonard's All Expense Paid Trip to Portland Live Event Winning Essay
When I was nine, I had to watch over my 2 year old brother while my mum went to town for errands. Being nine, a little brother was more of a nuisance than a blessing, especially when potty time came around.
I had explicit instructions to sit him on his little potty chair and do what was necessary when he was done. Oh joy!
Once I had disposed of the removable pot, I had to extricate him from this contraption. The potty chairs back then had a movable arm that swung down in front of the child to stop them from getting up off the seat.
Well, the arm got stuck and here was my poor brother, unable to get off the chair. I tried everything. I shook and I pulled and at one point grabbed him by the ankles and dangled him upside down in the hopes that the potty chair would just fall off. No such luck!
You might be wondering what all of this has to do with being a Renegade Professional. Well, it wasn't until I became a Renegade Professional that I stopped hanging upside down by the ankles. It was here that I had to take stock of where I had been and where I wanted to go.
I became more focused as I applied the lessons learned. My resolve to succeed grew.
If Mike (Klingler)could do it, so could I.
If Ann (Sieg), DiDi (Alcheva) and Eric (Walker) could do it, so could I.
I now feel more and more validated that my decision to become an online marketer is not a pie in the sky dream, but a reachable vision that Renegade Professional has clearly articulated for me.
Attending Steve Anderson's WordPress course was a real eye opener for me. It's not that I didn't know anything about WordPress. After all, I maintain two WordPress sites and do all the technical work myself. No, it's the concept of building a funnel structure that the search engines like, and that sets your site apart from all others that are just haphazardly put together, no matter how good the content.
I could really appreciate the value of that knowledge and have since started to revamp my blogs with that structure in mind.
What helped even further was being a member of the Super Guide program. And within the Super Guide program, being a member of the link logic team. This forced me to really understand the concept fully. As a Super Guide, I was practicing what was being preached!
Moreover, I have now ventured into SBI territory, creating a site that I know will deliver the kind of value people are looking for.
Eric Walker’s latest post to all Super Guides about burrowing down deep and becoming a relative expert/authority on one particular topic, gave me lots of food for thought. I love doing video and so have started a series of videos that will promote each tier of my site.
Along with the specific knowledge I gained on keyword research and linking strategies, I can now easily see how to monetize it. Without the background tutorials provided in Renegade Professional, I doubt if my grasp of those concepts would be as clear today.
Who said Pandora's Box was a bad thing!
That's how I view David Garfinkel's Ultimate Copy Writing Course. As a member of the Super Guide program, I actually received Garfinkel’s course for free. He helped me “blow the lid,” and made it alright to use imagery and feelings in one's writing that captures the audience and keep them wanting more.
It's not that I didn't know that one could not write this way, but what I didn't know was how I could.
He clearly defined the guidelines and even gave us all templates to make the writing process even easier. What a guy! However, the knowledge I took away from this course weighs heavily upon my shoulders now. I can no longer write just “so-so, get by content.” I am now obliged to deliver in an entertaining and value driven way or not deliver at all.
To top it all, taking the Coaching Cognition course has me ripping away any pretense at faking it. It is also providing me with a safety net I never had before. Knowing there is someone there who understands, and to whom I can confide my apprehension, successes and vision with, is too big for words.
It is so huge that I feel compelled to provide the same service for others.
After all, other people feel uncertain and apprehensive too and may need a sympathetic ear where judgment just is not part of the vocabulary.
Again, if I hadn't become a Renegade Professional in the first place, I may never have advanced as far as fast. Being a Super Guide and PBN trainer to boot has allowed me to take, but more importantly, it is allowing me to give back. I am doubly blessed.
Oh and by the way, my poor brother had to spend 2 hours shackled to his potty before deliverance came! Season Greetings to All, Marie Leonard Hope you enjoyed that. Thank you Marie Leonard! You are proof that what we’re doing is working. We certainly are looking forward to meeting you in two weeks here in Portland for the Renegade Professional Live Event
Of course, there is more to Marie's story, the back story as it's called. You can read all about it and also find our other Live Event winning ticket stories at Renegade Professional News.
Find the "full page spread" by going to Renegade Professional News now.
Reader Comments (5)
Congratulations Marie!
I suspect that 'hanging upside down by my ankles' is an analogy that a lot of marketers can relate to ... I know the feeling...
Great essay. I'll see you in Portland next week
Michael Wilson
Thank you Michael. Looking forward to seeing all of you.
Gratefully ready
Marie
Dear Marie,
THIS IS WONDERFUL! What a lovely story, what fabulous writing, and what a great description of how RPRo helped you. You are the big winner but we are all winners for getting to read what you wrote. Thank you.
You're definitely not hanging by your ankles any more.
I can't wait to meet you in Portland!
Julia
Congratulations Marie,
You have eloquently put into words your experience in Renegade Pro.
I am so glad you are able to join the party, and launching pad of the Live Event for the business growth of each attendee for 2010.
See you there!
Congratulations Marie,
Your essay is the best you captured me in the first sentence. That is truly what we have learned throughout RP. I know that RP has been a blessing for many of us, you just put into words so well. Have fun in Portland!!
Dotty and Angela my congratulations go out to both of you as well. Enjoy!!