Saturday
Feb202010
Your Job As A Marketer -- (Witty, Powerful Clip)
Saturday, February 20, 2010 at 06:37AM Hi gang,
Its not very long -- but it will forever change the way you look at your job as a marketer... unless you're already 'there.'
Powerful stuff.
Click to Watch it on TED TV
Sharing the best I find!
Partners in success,
Mike Klingler
P.S. Please post your impressions here
Power P.S...
One of the reasons I'm sharing this with you today is because I've been encouraging you to enroll with Mark Hoverson's course on "Branding and Direct Response Marketing."
Because its a missing piece for most of you.
I see that many people "don't get" just how important this piece is for their dreams and goals--and its something I have NOT taught.
The video clip above may help some get a new perspective on your role / job as a marketer (on the phone, offline, online, etc).
I believe this course will impact you immensely.
The topic discussed in the speech clip I gave above gets to the core of the insight you must posess and the power you must harness to be a full-fledged successful marketer (prospector, direct marketer, affiliate--anything).
It's about understanding and influencing people's perception on value. Its about being OK with that power. Without being OK with it, you will resist learning how. As long as you resist learning how, you can't grow into a successful marketer--something required to move forward.
After watching the video clip above, if you'd like to harness this power, Secure your enrollment here.
This Price Goes Up Considerably After Today...
After today (Saturday) the price of this goes up by $300. That's what Mark decided in order to reward those who acted more quickly and so he could create that action. These are things you must learn to apply in everything you do (prospecting on the phone and getting someone to take action, or getting someone to click on a link etc.)
By the way, I found a great comment by Keven Thomas who shares why he decided to take the course. I found this at the blog RenegadeProfessionalNews.com
Keven writes,
"I had never heard of Mark Hoverson until his presentation at the Renegade Professional live event. He has a very unique and engaging teaching style that draws you in and keeps your attention.
I can remember saying to myself as I sat there listening to him wow, this is a guy I want to get to know and learn from.
But what really set it over the top at least for me was when I heard him say “What good is off-page optimization (seo,social buzz,leveraging the news etc) if you don’t have direct response.
I’m really looking forward to this course.”
THAT was why I JV'ed with Mark to bring this course to our community. Its why Ann Sieg and Mike Dillard both agreed to promote the course (the first time these two leaders ever promoted the same product). Its because its really needed.
By the way, if you missed the two webinars by Ann Sieg and Mike Dillard, where they each interviewed with Mark about this course, here are the links below:
Spend some time seriously considering this course.
If you decide you're ready to improve your Influence Factor in this this area, click to Enroll Today.
Here's to finding the answers you seek!
--Mike
--Mike
Reader Comments (17)
Understanding marketing, and what its really all about, is the key.
Perception of value.
You do it with your spouse or girlfriend.
You do it with your kids when you tell them to eat their broccolli (but you call it a baby tree).
You do it with your baby when you say 'open the tunnel... choo choo)
You do it when you caught the attention of your love... those very first times. Even putting on make up or making sure you breathe is a little bit better--that's all influencing perception.
So you already do this stuff. So its not a question of ethics.
Its a question of how good you get at it. And how willing you are to get good at it!
Mike
This was a very insightful clip. I really resonated with his statement, "Spend more time appreciating what already exists and less time agonizing on what else we can do."
As Network Marketers we don't need to jump from opportunity to opportunity or look for the next "hot" product the will give us the key to the treasure house. We need to discover the intangible value in what we already have and learn how to market that to our customers.
Ruth
That was wonderful Mike. I love laughing and learning at the same time:) Thanks for sharing!
Kelly
That was brilliant. I really love making the Potato Hot in Germany!! It's all on how we position what we already have to the market! -BAC
Mr. Sutherland says some very profound things very quickly so you must pause from time to time to go back and hear him again.
It seems like we already instinctively know these things already and he has the ability to make the "lights turn on" so you see things in a way that you move forward knowing you are on your way to success...
The most impactual concept that I came away with is, "Our job as markers is to help people appreciate what is "unfamiliar" but also to gain a greater appreciation and place a far higher value on things which are already existing...
Strangely, the panel introduced to the Shreddies re-branding, between them, lacked a sense of humour! If they represent a percentage of the general public, I know, from my advertising art background, just how simple it is to sway a.k.a. "con" the consumer. Despite the obvious conning apparent in the video, while re-branding products, the manufacturer must, as a matter of conscience, always give full value to the consumer. Unfortunately, this is not always the case. Great video! Thank you for the link.
Great information and presented very well. A lot of humor which made the information interesting and fun. Anyone who has a business or deals with sales should take a good look at this because of the focus on "perception" as it used in the market place.
Hi Mike:
Maybe it is because I've been living in New Zealand the last couple of years, but hadn't laughed so hard in a long time - AND thought of some creative ideas.
Thanks!
The idea of increasing "perceived value" has been known for years. It is the concept that the "take away" is entirely based.
Thanks for the video. It gave me a sense of having a deeper understanding of value to my markets. I eel a sense of sophistication and will be sure to have real and consistent value in all and every piece and form of content I share and give to my markets.
This was a great clip Mike. I was learning and laughing..which is really how the mind opens and new concepts get embedded and absorbed. Thanks for sharing this. The buzz around Mark's Program is incredible. It will be a game changer for many.
Peace and Abundance,
Deborah Tutnauer
Ted gave me the creative ideas about the perceived value,
and he has good sense of humour.He look like, very similar
to one of our minister in the goverment.
He is very nice
Fantastic! I just love to be able to laugh and learn at the same time. Toyota could use his expert advice right now.
Mike, Thanks so much for sharing. That inspired a blog post for me, that I had written in a few minutes, pictures added and loaded for my readers, with the TED link at the bottom.
I have also shared it with family members. I think the neighbours wondered what was happening at my house. I am not a quiet laugher.
Imagination is so important in this job, and we need to know our brand etc from every angle to be able to catch the eye of our clients. I am off to put my business and products on the conveyor and look out for the 'crooked' ones.
Intangible value /perceived gets a bad rap.
Intangible value constitutes a greater part of overall value
Intangible value can become added value without changing the product in the slightest ie: Shreddies in the relaunch of the Combo pack of square and diamond Shreddies!!! ROTHF!! lol
most problems are generally a problem of perception, tinker with perception to overcome blocks/ problems
Prussia King rebranded the potato to something people wanted to steal and grow their own after refusing to eat them.
all value is subjective.
badge value--- iron jewellry
messaging value /
contextual capacity to nudging people -- smiley face speed sign
interface fundamentaly determines the behaviour
ie buying will happen more readily if there is a simply way to do so.
marketing has created interface for impulse buying rather than interface for impulse saving!! :-)
poetry is when you make new things familare and familiar things new--- we can do that in marketing.
I had a great laugh listening to this twice. I do enjoy these TED clips, thanks.
Very subtle ! This was not only funny but also very subtle. Now here comes my question: How can we learn to be so subtle ? Would it occur to you to shift a square cookie a little and sell it as a totally different diamond cookie ?
I found the clip brilliant. I enjoyed Rory’s witty demonstration on everyday human behavior and perception on consumerism. I understand now my role as a marketer, there is no need to constantly create “better”. It’s equally powerful to take something familiar and present it in a “new fresh packaging”. So people immediately perceive your product as having a higher value and quality.