Sunday
May022010
Filling In the Gaps So What You're Doing Pays "Better"
Sunday, May 2, 2010 at 11:43PM This is in preparation for the Marketing Funnel Mastery webinar on May 12th...
Regardless of what you're doing (or trying to do) to generate leads & sales, it falls into one of two categories....
These are:
1. The Content Model - This focuses more on using a blog or website, social media, syndication, SEO & online interaction to generate leads and sales. It's very low cost... so much so people claim it's practically free.
Or...
2. The Advertising Model - Of course, this model has a cost, such as when using Google PPC or other advertising, along with a lead capture & sales page with lots of need for tracking. The goal here is to set things up so you make more than you spend immediately.
Getting clarity on which model (#1 or #2) you're going to focus on FIRST is the fastest path to success online.
I'm noticing a lot of people aren't clear about how to set up a proper funnel--they just have vague ideas--so this is going to be my focus in training for a while.
Are you going to build the 1st model (like Katie Freiling & myself), or the 2nd model (like Ann Sieg, Mark Hoverson and Mike Dillard).
I'm noticing a lot of people aren't clear about how to set up a proper funnel--they just have vague ideas--so this is going to be my focus in training for a while.
Are you going to build the 1st model (like Katie Freiling & myself), or the 2nd model (like Ann Sieg, Mark Hoverson and Mike Dillard).
Some are incorporating both--Mike Dillard is an excellent example of that now with his Better Networker. But he got his million dollar start mainly with the 2nd model, as did most of the people he taught.
There's just no way around it, you need to know what you're trying to do... and be 100% clear about it. Are you going after #1 or #2? Then you can design a well-crafted 'marketing funnel' to succeed big. You can maximize and optimize by seeing the gaps and filling them in.
In the webinar on May 12th I'm going to help you get really clear about these two models... and help you choose which one is best for you based on your current circumstances, preferences and strengths.
I'll also send you a video training before the Webinar later this week to get you thinking about some of these things beforehand.
I'll continue teaching you model #1, but I'm also going to introduce you soon to Mark Hoverson who has aced the #2 model with Google PPC. He created a PPC training with Jonathan Budd that's like no other. Their training has helped a lot of people reach big six figure levels really quickly, and that's why I'm going to introduce you to him.
Whichever model you choose, #1 or #2, I'm going to be teaching you through Marketing Funnel Mastery how to put the pieces together so that whatever you choose to do, and whatever resources or tools you choose to use, you know how to make it cash-flow.
If you haven't registered for our May 12th webinar, you can do that here.
There's already 2000+ registered and only 1000 can fit, but I've learned only about half who register attend so you can still easily get a seat if you show up early. This will be my best webinar yet getting you clear on all of this stuff... to fit the pieces together and choose the right approach for you.
If you haven't registered for our May 12th webinar, you can do that here.
There's already 2000+ registered and only 1000 can fit, but I've learned only about half who register attend so you can still easily get a seat if you show up early. This will be my best webinar yet getting you clear on all of this stuff... to fit the pieces together and choose the right approach for you.
Oh, don't forget--
Look for a short but clearly outlined training video later this week to get you started.
Partners in success!
Mike Klingler
P.S. By the way, some people incorporate both model #1 and #2 into their business, and that can be the most lethal combination of all ('lethal' in a good way!).
After 4.2 million generated using the first model (content model), I am now moving into model #2 and will still continue with #1.
I'll be inviting you to follow my journey as I work PPC and advertising into my present social media strategy.
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