An Analysis of Jonathan Budd's "Launch Formula" vs. Marketing Funnel Mastery
Monday, June 7, 2010 at 03:01PM Hi guys,
You've likely heard a lot recently about Jonathan Budd and Mark Hoverson's "Launch Formula" training made available today.
A few people asked me which I would suggest they focus on...
- Marketing Funnel Mastery, or
- "Launch Formula"
My Response to You:
[I encourage you to take a close look at this comparison below because this can be quite educational].
First, "Launch Formula" teaches how to put on a good presentation to get your prospects excited to buy when you direct them to. "Marketing Funnel Mastery" shows you how to frame your entire business and marketing Structure.
As I've mentioned in earlier emails, Jonathan and Mark are among the best, if not THE best right now, at teaching home based business owners how to get people to buy, or follow through on what you are directing them to do within your funnel.
This is an extremely important skill that goes far beyond just copy writing.
In "Launch Formula" much of what they're teaching is what to do with your prospect to get them to take action on what you're offering... with the emphasis on putting together a launch of your own that creates a frenzy of buyers.
But it goes beyond that because the skill they're helping you hone is knowing how to communicate with a prospect at any stage within your funnel so you build excitement and create anticipation for your offers.
This is all very important to learn but is in absolute contrast to what I'm teaching you in Marketing Funnel Mastery.
In Marketing Funnel Mastery, I'm teaching you how to put the structure together for your entire marketing funnel from A-Z.
For those with access to "Marketing Funnel Mastery" you'll find Class 2 in The Vault tomorrow and will be getting one step closer to having, for the first time, a very detailed drawn out funnel that represents every single step a prospect takes. You can look at this as the frame of your entire business and marketing plan. It puts everything you do (every decision you make) into clear perspective. You can also see this as the organized sequence you walk a prospect through from beginning to end to optimize the value you give and income received. It is imperative to have it and it's definitely a process to put one together... a process that Marketing Funnel Mastery makes simple. Without having this, I've been witnessing people who have a lot to offer just flounder.
I believe a person needs both.
They are so contrastingly different in what they're teaching ("Marketing Funnel Mastery" being heavily focused on the logic and pragmatic side of your business, and Launch Formula teaching the emotional and psychological elements that get people to "act")... it is a unique opportunity to study then both side by side.
I designed Marketing Funnel Mastery so that it was released every 3.5 weeks... to allow for you to continue studying the other training available without becoming overwhelmed. I recommend Launch Formula because there is no doubt that most of the people on my list lack this skill set more than any other 'group' out there. You guys are the biggest on value but the lightest on how to get people excited about that value. It's funny because the other 'groups of students' out there are usually big on 'creating excitement and light on value.
You are in a position to lead... but you have to learn this element--how to create excitement. No one can teach that better than Mark and Jonathan.
Looking at it another way (comparing the two courses)...
I see Marketing Funnel Mastery as helping you build the foundation and frame of your dream home, put on the roof, stairway... and other basic functional elements to form the house while Launch Formula is showing how to choose the right carpet, floors, cabinets, counter tops for the kitchen and bathroom... all that presentation stuff... that will evoke the 'oh wow' factor from your prospects so they buy.
You have to have both. Whether you learn them from these courses or not.
And that's why I recommend "Launch Formula" to you.
Becoming a master at both is possible. And it's exactly what I want to see you do.
Become a master at both.
Keep going and growing!
Mike Klingler
(By the way, you may have to fill out the lead capture page again to get inside... not sure why but I noticed that earlier today).
Reader Comments (2)
Glad you presented this analysis Mike. A very comparable product to "MLM Launch Formula" is "How to Launch the Heck Out of Your Ebook" which is what I'm going through now. If you do a Google search for "How to Launch the Heck Out of Your Ebook" you'll find it. At $97 it's a spendy ecourse, but still $200 cheaper than MLM Launch Formula. Not only that, but How to Launch Your Ebook is NOT focused on MLM, or paid advertising like PPC, but rather on the content marketing model. You say that this community is high on value but light on getting people excited about value. True to an extent. I think this can be remedied by pulling up one's sleeves and manually building relationships through a couple different daily and weekly actions for an extended period of time (like at least 90-120 days). And further by learning PPC to assist with building a leads list that is backed with a strong email follow up. Nonetheless, presentation is important, and MLM Launch Formula has been a display of presentation.