In the best selling book, The Greatest Networker in the World, John Milton Fogg tells the story of a struggling distributor in network marketing about ready to give up on the industry.

Fortunately on the night before he quits he meets one of the top income earners in his company.

The top income earner, referred to as “The Greatest Networker” agrees to take the struggling distributor under his wing.

The story chronicles their experiences together.

The 4 Rules to Success in Network Marketing 

The Greatest Networker reveals to the distributor the four rules for success in network marketing.

He gets these rules from a book on coaching kids sports. Here are the 4 rules.

1. Coach your team to have fun.

2. Teach your team the skills they need to succeed.

3. Help your team develop and grow first as individuals, then as members of a team.

4. Help them win when you can.

The Importance of Fun in Network Marketing

Art Williams, the founder of A.L. Williams, a network marketing company that sold term life insurance, says that you must have fun in your business.

On his CD set The Art of Recruiting he says, “People don’t like their jobs, they don’t like their bosses, they don’t like their fringe benefits.”

This is why it’s important that you create an environment of fun in your network marketing business.

A recent survey showed that more than 70% of employees were not happy on their jobs.

Create a fun environment to keep people around since you don’t have a guaranteed paycheck to keep them like a job.

The Importance of Good Network Marketing Training

Teaching your team the skills they need to succeed comes through network marketing training. Jeff Olson, the author of the book The Slight Edge says there are four ways that people learn in this business. They are…

1. Learned Knowledge

2. Activity Knowledge

3. Modeling Knowledge

4. Teaching Knowledge

All of these forms of knowledge are acquired by training. Classroom training and training on conference calls and webinars allow your team to learn the skills necessary for network marketing success.

The Importance of Personal Development in Network Marketing

Personal development allows your team to develop and grow both as individuals and as members of a team. By pursuing personal development, your team will improve themselves and will provide more value to the marketplace.

There are four steps you can take to grow using personal development.

1. Read personal development books.

2. Listen to or watch personal development audios or videos.

3. Attend live personal development seminars and events.

4. Associate with other people who are also on a path of personal development.

Help Your Team Win the Game of Network Marketing When You Can

The bottom line is network marketing is a for profit business. Therefore, you want to help your team make money when at all possible.

However, it’s important to note that everyone is different and will have different abilities and skill sets.

There are some people who simply don’t have what it takes to succeed in network marketing. That is ok. Hopefully you have them on a program of personal development so that they get value out of it regardless.

By following the 4 rules to network marketing success, you too can become one of the “greatest networkers in the world.”

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.