As a network marketing distributor, your goal is to sign up new customers and distributors as a part of your business. Many times you find yourself educating prospects about your services or business opportunity.

However, what if you were able to put yourself in front of prospects that have already done some research on your products, services and business opportunity? What if you could speak to prospects that have already expressed interest in your network marketing company?

Your Network Marketing Company Name Generates Traffic

You can and the secret to doing this is to get listed for your network marketing company’s name in the search engines!

Before you do this, read your network marketing company’s guidelines carefully. Some companies restrict you from using the company name at all. Others provide the exact wording you must use. Most of the time, you’ll be okay as long as you are not making any sort of claim about the company or its products.

Getting listed for your company name in the search engines isn’t as difficult as you might think. Here’s a perfect example of where the emphasis on traditional network marketing strategies in the industry gives you a competitive advantage.

Most distributors in your network marketing opportunity aren’t even trying to get web sites listed in the search engines. They are too busy talking to their friends, family and neighbors, passing out business cards or calling business opportunity leads to compete against you.

Search Engine Optimization with Your Network Marketing Company Name

Therefore, the key to getting listed in the search engines, also known as SEO or Search Engine Optimization, for your network marketing company name is to create content online that has the name of your network marketing company in it. You then submit this content online and you build a network of links to get it ranked high in the search engines.

For example, let’s say I am involved with the Acne Health & Nutritional Company. First, I create content that contains the name of the company.

There are many ways that I can do this. I can write a review about Acne. I can write a training article that helps Acne distributors build their businesses more effectively. I can write an article targeted to business opportunity seekers as to why Acne is the best opportunity.

The most important step is to make sure that I include the name of the company as my keyword and place it strategically in the article. It should be in the title of the article, as well as the URL of the web page the article will be placed on. It should be towards the beginning of the article as well as towards the end.

The Importance of Links

Once you have the article completed and posted online, the next step is to create links to the article. The links that you create need to have the name of the company as the link name (anchor text) that people click on. Therefore you want the link to say something like “Acne Health & Nutritional Company” and it links to the page where your article is located.

Your goal is to take one of two approaches. The first approach is to go after key web sites that will link to your article with the name of your network marketing company as the link. Search engines give preference to key web sites that link to your web site with the keyword you are targeting. These sites are known as authority web sites.

The other approach is to get as many web sites as possible to link to you with the name of your network marketing company as the link. With this SEO strategy  you simply try to find as many ways to get other web sites to link to your article under the name of your network marketing company.

By following these strategies you will increase the rank of your web site as it appears when people search for the name of your network marketing company. This will allow you to get in touch with a higher qualified prospect and make your customer and distributor building easier as a result.

To get the help you need to grow your business, click for step-by-step Internet Network Marketing Training.